Telecom ItaliaDigital Corporate StrategyWhich possible evolution?

GRUPPO TELECOM ITALIA

London, November 24, 2011

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KWD Webranking 2011

The Digital Evolution

Social Media & Apps

Multidevice contents

2009

20102011

2012

2008

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KWD Webranking 2011

Marco Patuano at BlogFest 2011

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KWD Webranking 2011

Marco Patuano on Twitter (@marcopatuano)

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Telecom Italia Twitter Team

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BRAND reputation is affected by NET reputation

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Repository forspecialized

targets

From Repository to a Corporate Media Hub

Corporate Media Hub

for new audiences

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Which targets?

Silver Surfers Digital Natives

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Which contents?

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An example of a premium content

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How do we use the Webranking protocol?

ChallengeInvolvement Commitment

ImprovementBenchmarking

Measurement

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Next steps

engagement

social plug-ins

acting as a mediause of videos