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My slides from my lecture as part of the IFL Executive Education Inspiration Series on September 9, 2010
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The Third Industrial Revolution: The Third Industrial Revolution: Creating value across the firm’s Creating value across the firm’s
boundariesboundaries
Dr. Robin Teigland, akaDr. Robin Teigland, aka
Karinda Rhode in SLKarinda Rhode in SL
Associate ProfessorAssociate Professor
Stockholm School of EconomicsStockholm School of Economics
www.knowledgenetworking.orgwww.knowledgenetworking.org
www.slideshare.net/eteiglandwww.slideshare.net/eteigland
Photo: Lundholm, Metro
September 2010September 2010ww.ifl.seww.ifl.se
2
"...when the rate of change "...when the rate of change outside an organization is outside an organization is greater than the change greater than the change
inside, the end is near...." inside, the end is near...."
Jack Welch…Jack Welch…
3
Did You Know: Shift HappensDid You Know: Shift Happenshttp://www.youtube.com/watch?http://www.youtube.com/watch?
v=cL9Wu2kWwSYv=cL9Wu2kWwSY
How are these trends impacting How are these trends impacting you and your organization?you and your organization?
GrowthGrowth
TimeTime
Information Information and knowledgeand knowledge
Human Human absorptive absorptive capacitycapacity
Human capacity cannot keep up…Human capacity cannot keep up…
Adapted from Cohen & Levinthal 1989Adapted from Cohen & Levinthal 1989
””No one knows everything, No one knows everything,
everyone knows something, everyone knows something, all knowledge resides in all knowledge resides in
humanity.”humanity.”networksnetworks
Adapted from Lévy 1997
The wisdom of the crowdThe wisdom of the crowd
ClosedClosedExpensiveExpensiveComplexComplexAccurateAccurate
OpenOpenInexpensiveInexpensive
SimpleSimpleClose enoughClose enough
Hinton 2007
AccurateAccurate
History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, Innovation, financial crisis, industrial revolution,
… …
Steam Steam engineengine
Internal Internal combustion combustion
engineengine
MicroelectroniMicroelectronicscs
Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C
Schön 2008
Third industrial revolution?
A new workforce is appearing…A new workforce is appearing…
Prensky 2001, Beck and Wade 2004, Mahaley 2008 Prensky 2001, Beck and Wade 2004, Mahaley 2008
““Digital Immigrants”Digital Immigrants”““Digital Natives”Digital Natives”
Company loyaltyCompany loyaltyWork ≠ PersonalWork ≠ Personal
Learning=Behind the deskLearning=Behind the desk
Company loyaltyCompany loyaltyWork ≠ PersonalWork ≠ Personal
Learning=Behind the deskLearning=Behind the desk
Professional loyaltyProfessional loyaltyWork = PersonalWork = Personal
Learning=Fun and gamesLearning=Fun and games
Professional loyaltyProfessional loyaltyWork = PersonalWork = Personal
Learning=Fun and gamesLearning=Fun and games
Building skills in virtual environmentsBuilding skills in virtual environments
My CVMy CV•Leading a virtual team of 30 Leading a virtual team of 30
individuals from across the globeindividuals from across the globe•Creating and successfully Creating and successfully executing strategies under executing strategies under
pressurepressure•Managing cross-cultural conflict Managing cross-cultural conflict
without face-to-face without face-to-face communicationcommunication
Teigland 2010
Adapted from FredCavazza.net
..using social media to learn, solve problems, and develop new ideas
Threadless:Threadless:What came first What came first
– – the community the community
or the or the company?company?
Building trust through social mediaBuilding trust through social media
"E-connection is processed in the brain like an in-person connection."
http://slideshare.net/missrogue
Where are the sources of Where are the sources of sustainable organization success?sustainable organization success?
#1InnovationInnovation
Networks of Networks of relationshipsrelationships
Brand & Brand & ReputationReputation
FIRM
Kaye 1993Kaye 1993
Where are the sources of Where are the sources of sustainable organization success?sustainable organization success?
#1InnovationInnovation
Networks of Networks of relationshipsrelationships
Brand & Brand & ReputationReputation
FIRM
eZeZ 230+230+PartnerPartner
ss
30,000+30,000+CommunityCommunitymembersmembers
5,000+5,000+Customers in Customers in 130 countries130 countries
• #1 open source content management #1 open source content management softwaresoftware
• Customers include UN, Vogue, Hitachi, 3M, Customers include UN, Vogue, Hitachi, 3M, MITMIT
• 75 employees in 9 countries (US, Europe & 75 employees in 9 countries (US, Europe & Asia)Asia)
eZ facilitates eZ facilitates platforms for conversation platforms for conversation throughout its ecosystemthroughout its ecosystem
Here comes the Immersive InternetHere comes the Immersive Internet
O’Driscoll 2009O’Driscoll 2009
Avapreneurs and Born VirtualsAvapreneurs and Born Virtuals
Teigland 2010Teigland 2010
From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …
...the “mobility” of labor?...the “mobility” of labor?
Leadership moving forward……Leadership moving forward……
If you love knowledge, set it free…
HierarchyHierarchyLinear, static, process-Linear, static, process-
based organizationbased organization
HierarchyHierarchyLinear, static, process-Linear, static, process-
based organizationbased organization
HeterarchyHeterarchyDynamic, integrated Dynamic, integrated
collaboration networks collaboration networks
HeterarchyHeterarchyDynamic, integrated Dynamic, integrated
collaboration networks collaboration networks
Teigland 2010
Thanks and Thanks and see you in world!see you in world!
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.www.knowledgenetworking.orgorg
www.slideshare.net/www.slideshare.net/eteigland eteigland
Thanks and Thanks and see you in world!see you in world!
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.www.knowledgenetworking.orgorg
www.slideshare.net/www.slideshare.net/eteigland eteigland
Photo: Lindholm, Metro
Interested in learning more Interested in learning more about Virtual about Virtual Worlds?Worlds?
