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The roadmap 2013/2014 for TEDxRheinMain.
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In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxRheinMain, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.
Bringing people together to share a
liked experience.
We focus on the german intellectual elite of creative doers, change agents and rule breakers.
People who are constantly looking for inspiration and the exchange of ideas with other people.
Print analogy: Brand Eins, Business Punk, Enorm, Neo, Der Freitag, Die Zeit, Wired,
SustainabilityOptimize the user experience bevor and after an event in terms of networking and information.
Critical MassExpand the audience and partner network to broaden our hub of content and activities.
Relevance Become the leading hub in Germany for inspiration and networking in the spirit of TED: „Ideas worth spreading“.
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Darren Cooperlicense holderAccount ManagerMRM Worldwide
Many of us have been watching TED talks for years: loved the inspiration of all those great people and great ideas. Since 2010 we bring this magic to our region: RheinMain.
• 7 Events• 50 TEDx Speaker• over 2.500 attendees
Wolfgang Weichtstrategy plannerDigital Consultantfreelance
Ossi Urchsevent hostSpeaker & Consultant freelance
Günther Mulderspeaker managerconcept developer freelance
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We need a funding for the editorial team and the event infrastructure.
We have to expand our network to the (local) offline world.
We have to find longterm investors and sponsors.
good.isthebolditalic.com
freitag.deutopia.de
DigitalAn online magazine about the topic of our TEDx events and speakers, regional highlights and ideas worth spreading.
EventA day conference with over 500 attendees and a broad spectrum in terms of speakers and topics. Small evening salons with 50 attendess and a topic focus.
Print (projected)A quarterly print magazine focusing on the highlights from our digital activities and events.
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Cost Structure Revenue Stream
Value Propositions
Customer Segments
Key Partnerships
Key Resources
Key Activities
Channels
Customer Relationships
Media Partner
TED
Global Sponsors
Online Marketing
Event Orga.Content Production
Ticket Sales
Sponsors
A hub for TED minded
people
Community Building Content
CreationIdeas worth
spreading
Online Community
Global Sponsors
Local Community
Local SponsorsEvents
Internet
Media Partner
Core Team Editorial Team
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Mai/June 2013Relaunch Homepage
Spring/Summer 2013Salon „Distributive Industries“
Autumn 2013Salon „Mobility Futures“
Spring 2014Conference „Rule breaker“
facebook.com/TEDxRheinMaintwitter.com/TEDxRheinMaingplus.to/TEDxRheinMainyoutube.com/RheinMainTEDx
DigitalHomepage & Social Media, Ads
EventsSalon, Conference, Pop-Up Events
Media Cooperation hr-info, Revue Magazine
Below the lineSticker, Poster, Fanzine
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