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Youth@Manchester The Fallibroome Academy, 11 Nov 2010 The Dangling Carrot How Games Make the World a Better Place @vhirsch http://lh3.ggpht.com/_-NRAeQLpukY/SUTD8vV881I/AAAAAAAAAqM/5Ea7nvXGpC8/bxp37670h.jpg

TEDx Youth @ Manchester: The Dangling Carrot

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The slides to my TEDx talk "The Dangling Carrot" that I delivered at TEDx Youth @ Manchester on 11 November 2010.

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Page 1: TEDx Youth @ Manchester: The Dangling Carrot

Youth@ManchesterThe Fallibroome Academy, 11 Nov 2010

The Dangling Carrot

How Games Make the World a Better Place

@vhirsch

http://lh3.ggpht.com/_-NRAeQLpukY/SUTD8vV881I/AAAAAAAAAqM/5Ea7nvXGpC8/bxp37670h.jpg

Page 2: TEDx Youth @ Manchester: The Dangling Carrot

The Challenge

http://upload.wikimedia.org/wikipedia/commons/b/bb/Rubiks_cube_by_keqs.jpg

How to Have Fun and Better the World

Page 3: TEDx Youth @ Manchester: The Dangling Carrot

How Do You Change Behavioural Patterns for the Better

?

1

Page 14: TEDx Youth @ Manchester: The Dangling Carrot

http://static.go4celebrity.com/wallpapers/Sienna-Miller/Sienna-Miller-013-1920x1200.jpg -- http://www.teendiariesonline.com/blog/wp-content/uploads/2009/10/Orlando5.jpg

Page 16: TEDx Youth @ Manchester: The Dangling Carrot
Page 19: TEDx Youth @ Manchester: The Dangling Carrot

http://edition.cnn.com/video/international/2009/10/29/fun.theory.bottle.bank.cnn.640x360.jpg

Page 22: TEDx Youth @ Manchester: The Dangling Carrot

http://3.bp.blogspot.com/_i4SFChJHgxc/TJT2A4xVpzI/AAAAAAAAALk/frss_VTeGv4/s1600/cool+dude.JPG

That’s Cool

But so What?

Page 26: TEDx Youth @ Manchester: The Dangling Carrot

http://www.neftegaz.ru/images/Neft%20Perey/Molikpaq%20Close%20up.jpg

850,000,000

20,000

5

Cars in the World

Mileage p.a.

MPG Saving Through “Virtual Plant”

Source on Oil Figures: Merryl Lynch Commodity Research

Page 27: TEDx Youth @ Manchester: The Dangling Carrot

http://www.neftegaz.ru/images/Neft%20Perey/Molikpaq%20Close%20up.jpg

850,000,000

20,000

5

60,714,285,714

Cars in the World

Mileage p.a.

MPG Saving Through “Virtual Plant”

Gallons Saved p.a.

Source on Oil Figures: Merryl Lynch Commodity Research

Page 28: TEDx Youth @ Manchester: The Dangling Carrot

http://www.neftegaz.ru/images/Neft%20Perey/Molikpaq%20Close%20up.jpg

850,000,000

20,000

5

56%

60,714,285,714

Cars in the World

of the Annual Oil Output of Saudi Arabia

Mileage p.a.

MPG Saving Through “Virtual Plant”

Gallons Saved p.a.

Source on Oil Figures: Merryl Lynch Commodity Research

Page 29: TEDx Youth @ Manchester: The Dangling Carrot

Who is a Fan of:

Page 30: TEDx Youth @ Manchester: The Dangling Carrot

Who is a Fan of:

Football, Rugby, Cricket

X-Factor

Next Top Model Britain’s Got Talent

Tennis, Golf, Netball, Basketball

F1 Racing

X Games, Mega-Ramp, Red Bull stuff

Olympics (incl. figure skating...)

The Boat Race

Eggheads

Angry Birds XBLA

Strictly Come Dancing

Page 35: TEDx Youth @ Manchester: The Dangling Carrot
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Page 39: TEDx Youth @ Manchester: The Dangling Carrot
Page 41: TEDx Youth @ Manchester: The Dangling Carrot

Thank you!

Thanks to Prof Jesse Schell, Rory Sutherland and Seth Godin for ideas, insights and inspiration.

@vhirsch

http://vhirsch.com/blog

[email protected]