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As a brand and commercial socializer ted paulson knows how to use these cross-interactions to impact new strategies and concepts for our clients and their brand, engaging consumers to be a part of the brand experience. There are some facts and an introducing ourselves.
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BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
MASHUPSPREADINGGLOBALATTENTION
Montag, 20. Juli 2009
ted paulsonBrand Commercial Socializer
ted paulson is a multidisciplinary team of strategists,
programmers, designers and artists. Our focus is creating
web strategy and commercials for brands, finding solutions in
connecting websites to consumers and social networks.
We are brand and commercial socializer with a mission!
Nowadays, we believe that community users are more than
just consumers. They become important as a medium. That
means they share recommendations, critics or new impulses
with friends, while at the same time ‘socializing’ the brands,
products or services.
In fact it is an another way of distribution. Whether big or
small brands, this can be taken as a fantastic chance for them
to get people talking about their brand globally.
Brand & Commercial Socializing, comprehensive forms of
business interaction with a creative discipline, commences
with a strategy to find an effective solution to creating
content and infiltrating this into social networks.
We work with our clients as partner in order to understand
short- and long-term business objectives and thus
communicate a brand through advertising, interactive and
experiential marketing
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
Montag, 20. Juli 2009
Brand Commercial Socializer
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
Many brands have fans online
Smart brands cultivate their fans
Smart fans influence brands
Community users want to talk about something. They want to
participate in something. Creativity and communication is
therefor immensely important. ted paulson thinks those
factors to be at the core of any brand.
Montag, 20. Juli 2009
Social Marketing
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
Marketing
Online
Social Media
Developing marketing and design strategies with short- or
long-term relationships between brand and community users.
Building a sustainable multiplatform and engaging consumers
in branded content & branded experience.
Give digital branding the right place in our communication!
Montag, 20. Juli 2009
The naked truth - Part1
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
Rank Country Number of FB User 12 month grow % 6 month grow %
1 USA 69,378,980 149,5 64,9
2 UK 18,711,160 67,5 25,3
3 Turkey 12,382,320 257,4 56,1
4 Canada 11,961,020 24,3 10,1
5 France 10,781,480 338,1 63,7
6 Italy 10,218,400 1980,7 82,9
... ... ... ... ...
16 Germany 3,136,680 407,5 149,9
*statistics taken from Facebook platform July 2009
The extraordinary global
growth of Facebook
Montag, 20. Juli 2009
The naked truth - Part2
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
0 12,5 25 37,5 50
7,7
11,2
12,9
20,5
20,9
26,5
35,6
41,9
44,3
MonthlyUnique Users
*Statistics taken from Nielsen October 2008, BARB
Bravo
SKY
YouTube
e4
Dave
itv2
five
4
itv1
YouTube is scaling to
the size of a TV Channel
Montag, 20. Juli 2009
The naked truth - Part3
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
*Source: COMPOSE 2008
0 25 50 75 100
100
70
48
48
40
Recommendations from friends
Recommendations from experts
In-store advertising
Recommendations in the media
Television
Earned media is now
the most influential
Montag, 20. Juli 2009
Social Networks
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
Social networks like Facebook, Bebo and MySpace
face a different challenge. The content on their
platforms is the conversation between friends.
So, unlike Flickr or YouTube, community doesn’t
form around content. This makes the monetization
challenge very different. So how can you monetize
this without alienating the community?
We are in and ,NOW‘?
Montag, 20. Juli 2009
ted paulson understands digital,
as a multichannel brand discipline
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
As a brand and commercial socializer
ted paulson knows how to use these cross-
interactions to impact new strategies and
concepts for our clients and their brand,
engaging consumers to be a part of the
brand experience.
Retail
Digital Brand
ProductMarketing
IT Data & Technology
Montag, 20. Juli 2009
Helping brands become more customer centric
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
ted paulson creates and developes
tools that help people everywhere
to connect, to engage and to share
relevant informations in real time
Production
Technology
Design
Content/MashUp
Strategy
Consultancy
}Montag, 20. Juli 2009
Contact
BRAND COMMERCIAL SOCIALIZERPortrait, July 2009
Frankfurt
Pfortenstraße 14
60386 Frankfurt/M.
T: +49 (60) 40 89 69 - 0
F: +49 (60) 40 89 69 - 29
W: www.ted-paulson.de
Berlin
Marienburger Str. 18
10405 Berlin / Germany
T: +49 (30) 420 26 68 - 0
F: +49 (30) 420 26 68 - 88
W: www.ted-paulson.de
ted paulsonwww.ted-paulson.de // [email protected]
Montag, 20. Juli 2009
