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A quick overview of the "big three" social networking tools: LinkedIn, Facebook and Twitter, plus an overview of best practices for social media, blogging, etc. for businesses. Presented at TechPulse 2009 in Minneapolis, MN on June 18, 2009
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Social Networking& Your BusinessTech Pulse 2009Dave MeyerPresident, BizzyWeb LLC
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved2
The Social Media Landscape
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved3
4 reasons to use social media
• Your competition is doing it– Know your customers better than they do
• Your customers are using it– Be where they spend their time– Listen to what they say
• Your critics are doing it– Respond quickly and appropriately– Be transparent and honest
• Your vendors and partners are using it– Personalized customer service (@comcastcares)
• Boost Search Engine results– More buzz=more links, more links=higher rank
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved4
First, some best practices
• Get signed up!– 5 minutes, tops
• Fill out your profile– Be thorough, but keep it “business casual”– Be yourself, but represent your brand
• Treat it like “real world” networking– Listen first– Add value– Less sell sell sell, more help help help
• Make some friends– Use the tools provided– Check out handy resources
• Have fun!
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved5
• 40 million users• Free to join• Great for
– Connecting– Job Hunting– Branding
• ProTips: – Use “vanity URL”– Complete your profile– Use keywords liberally– Keep your info updated– Use Advanced Search– Participate in groups
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved6
• 200 million active users
• Average user has 120 friends
• Fastest growinggroup: 35+
• 29% of usersearn $100K/yr+
• ProTips:– Use groups– Set up your “vanity URL” (facebook.com/dave.meyer)– Create a company page– Publicize events, promotions, etc.
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved7
• 3 million active accounts
• 50% of users follow more than 10 people
• 1 billion+ tweets • 140 char. or less• ProTips:
– search.twitter.com– Follow early
and often– Use tools: Tweetdeck, Twellow, etc.– Join the conversation: RT, @ and D often
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved8
Twitter tools: the Twitterverse
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved9
Blogs
• 77% of active Internet users read blogs
• 133 million blogs indexed by Technorati since 2002
• In business:– A tool to communicate quickly
and easily– Share marketing, knowledge or
brand information– Proactive information sharing
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved10
How to get started
• Listen, explore what others are doing– Social media = “the greatest research tool ever created”– The most honest, unfiltered and immediate feedback you’ll ever
get – and from a massive audience– Always search, listen, and know your audience first
• Form a strategy – Think about measurement, but focus on outcomes – What do you want to accomplish?– Be yourself– Create a mix of content: 1/3 about
you, 1/3 sharing ideas & articles, 1/3 conversation with others
• Commit to a schedule• Do it!
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved11
How to Measure
• Twitter: Instant-feedback and brandmanagement. Know who’s talking about you
• Google Alerts: Quick, easy alerts onyour brand, competitors and you
• Technorati: Find the key experts that have something to say in your field or industry
• RSS: Keep track of your best sources
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved12
Great, but how do you CONTROL it?
• Set up a sensible policy
• Train users on effective use– Brand champions, blog spokespeople, social media mavens
• Don’t be afraid to tell your story– Don’t silence critics, resolve issues– “Corporate spin” doesn’t work– 4 steps to handle negative feedback:
1) reply quickly, 2) be respectful, 3) be thankful, 4) invite more feedback
- Jay Sheperd, “Gruntled Employees” blog
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved13
How fast is Social Media?
http://www.momcentralconsulting.com
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved14
Effective B2B strategies
• Different tactics: Less marketing, more brand – Build a reputation– Solve problems– Thought leadership
• Competitive intelligence– Find hot topics, trends,
and what customers are saying
• Cut through “marketing speak”– Interactions speak louder than press releases– Tap into customer evangelism – give delighted
customers a platform
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved15
The “Commandments”
• http://maccabeegroup/node
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved16
A final word:
• Stick to your plan, and know when to say when!
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved17
Thank you!
Email: [email protected]: 763-432-0043Web: bizzyweb.com
twitter: http://twitter.com/dave1meyer
http://www.facebook.com/david.meyer
http://www.linkedin.com/in/dave1meyer
http://www.bizzyweb.com/communications/social-media/