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Presentation made by Janette Toral at Technopreneurship and E-Commerce Conference 2012 last April 13 to 15, 2012 at SME Mega Trade Hall.
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Technopreneurship: Empowering SMEs through E-‐Commerce
Jane9e Toral h9p://www.digitalfilipino.com
Select Monthly Online Ac/vi/es (%) 2009 2010 2011
Visi@ng Social Networking sites 51* 53 82
Search 58 76 80
Instant messaging 63 68 69
Internet Portal 54 73 67
Visi@ng public chat rooms 54 67 65
Email 63 65 64
Played games online 53 45 54
Listen to songs in music websites -‐ -‐ 45
Downloaded or uploaded music files online 25 37 37
Shared/posted something online that you created 15 24 36
* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na@onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
Ac@vi@es showing significant increase at 95% confidence levels between 2009 and 2011
Despite this stability, overall engagement is on the rise. Social networking now dominates…
Total Age Gender SEC
Past Month Reach (%)
Internet usage highest amongst upscale under 30s…
Base: Past Month Internet Users aged 10+ across all socio-‐economic classes in Na@onal Urban Philippines Source: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1
…fuelled by their appe/te for entertainment content Content Preferences on Internet Portals (%)
Base: Past Month Internet Users aged 10+ across all socio-‐economic classes in Na@onal Urban Philippines who Have visited Internet Portals Source: Yahoo!-‐Nielsen net Index 2009, 2010 and 2011
Total (T3B %) 10-‐19 (Index) 20-‐29 (Index) Interna@onal music 68 114 91
Local music 65 104 94
Interes@ng videos or photos 59 118 101
Games 56 108 94
Technology and gadgets 55 102 103
World news 49 99 103
Na@onal/ Local news 48 104 99
Entertainment news 45 116 99
Lifestyle 45 95 118
Sports 45 104 93
Movies, TV or Drama reviews/guides 42 106 97
Business news 38 90 84
City guides 35 100 101
Travel 33 95 103
Finance 30 89 76
Traffic updates 29 104 99
The backdrop to e-‐commerce in Philippines
There is an inherent reluctance to “trade” through the Internet
Lack of ‘accredita@on
and guarantees'…by default
modern trade actually
encourages des@na@on shopping
Presence of counterfeits and
knock-‐offs
High reliance on inter-‐personal rela/onships
IT and Banking infrastructure “evolving”
Tradi/onal trade legacy
Buyers need to ensure quality by physical inspec@on
Buyers feel the comfort, dealing with
known vendors
Low levels of confidence/trust in
transac@ng online
3 1
2010 2011
Online Transac/ons (%)
Ques@on: Have you purchased products online in the past 12 months… payment could be online or offline?
Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
Online transac/ng remains in it’s infancy
53
36
10
9
4
1
1
1
Cash (face to face)
Credit card
Transfer via ATM/Bank
Internet Banking
Deposited cash at bank branch
Online accounts such as Paypal
Cheque
Debit card
Payment methods (%)
Payments largely made offline, given current trust and comfort levels with e-‐payment
Projected e-‐commerce revenue in the Philippines is at P5 billion pesos excluding airline bookings.
If online booking included, that will be an addi@on of es@mated P17 billion. (factoring 50% of Cebu Pacific sales which is online)
E-‐Commerce is Growing
Source: h9p://bit.ly/pe7W9
We need a data revolu@on! Philippine Informa@on Society
Data Index
Data a9uned to current @mes.. Accessible to everyone online…
Data providers as alliance partners…
Help me belong…
Help me be significant…
Source: h9p://mobileyouth.org
Home, Hangout, Hideout
Study the market where they are.
Source: h9p://mobileyouth.org
Disrup@ve Diva
• Social tools (product, story, usage behaviors) to reclaim: – Social space – Social arrival
Source: h9p://mobileyouth.org
h9p:/[email protected]/marketplace
The 10% (fans) that influences the 90% (mass market)
• Teenage Pirates • Cashless Innovators • Disrup@ve Diva
• Discover the social currency in a product
Source: h9p://mobileyouth.org
h9p://www.ebay.ph
We buy with emo@on and jus@fy with
logic
Source: h9p://mobileyouth.org
h9p://www.cashsense.com
Sell via Facebook page using h9p://apps.facebook.com/cashsense
h9p://www.xend.com.ph
We need new business models.
A9uned to economic situa@on and needs of rising genera@on.
Lenddo.com
Credit score based on quality of social network connec@ons.
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Changes the rules of engagement.
h9p://www.manilastandardtoday.com (website and photo credits)
h9p://www.manilastandardtoday.com
h9p://bit.ly/streeqoodtycoon
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Changes the rules of engagement.
E-‐Commerce for Youth Market by the Youth Market!
Youth as co-‐creators rather than des@na@on.
h9p://[email protected]
Source: Business Model Genera@on book – h9p://[email protected]
Source: Business Model Genera@on book – h9p://[email protected]
Source: Business Model Genera@on book – h9p://[email protected]
DigitalFilipino Members as mentors / angel investors
Interna@onal incubators.
Funding plaqorm.
Online bootcamp
Angel investor recruitment
E-‐Learning
Prospect screening
Experienced prac@@oners as mentors.
Hands-‐on angel investors.
Virtual-‐friendly
DigitalFilipino Start-‐Up 100 Project Business Model Canvas
Personal rela@onship
Minimal bureaucracy
Personal network
E-‐Learning plaqorm
Successful entrepreneurs wan@ng to switch to investor.
People wan@ng support for their technopreneur venture.
Webinar plaqorm
Mentoring sessions
Nego@a@ons
Minimum of 1% share or P100,000 successful referral investor fee.
DTI, BPAP, CCAP, re@rees, OFW organiza@ons, financial, training, virtual communi@es, GoNegosyo.
Marke@ng; Geung projects; Maintenance; Training delivery.
E-‐Learning
Project management
Learn prac@cal skills with no loca@on constraints.
Get project opportuni@es.
Provide expert advice as needed.
HomeBasedElite.com Project Business Model Canvas
Mentoring; On-‐demand online tutorials; community
Online / offline briefing; Website; Social media
Entrepreneurs exploring new business areas.
Stay-‐at-‐home Moms / Dad wan@ng to earn from home.
Professionals wan@ng to outsource
Marke@ng Training Domain name Web hos@ng Webinar plaqorm Website
Subscrip@on (40%); per skill training (30%); Jobs (30%)
h9p://slideshare.net/jane9etoral
Have fun! Download handout at
h9p://www.slideshare.net/jane9etoral
