Upload
tailcurrent
View
110
Download
0
Tags:
Embed Size (px)
Citation preview
TailCurrent Overview
TailCurrent is a B2B Lead Generation Company
TailCurrent provides fast and scalable lead generation through
Personalized Email Marketing.
Why TailCurrent ?
: First Leads within 4 weeks of start of engagement
: Easy to scale up or down; Open new geographies within 4 weeks.
: We charge only for qualified leads.
: Team has experience of generating sales qualified leads from
markets across the world.
Quick Results
Scalable
Pay for Performance
Proven Success
Week
Understanding Customer Sales Process
Campaign Design, Funnel Building and Account Setup
Campaign Launch
Appointment Setting Process
Research
Campaign Management
1 2 3-4 5 6-12
How do we generate leads ?
WeekUnderstanding Customer Sales Process 21 3-4 5 6-12
Products/Services
Target Geography
Target Industry
Decision Makers
Common Challenges
Current Process
Example of Sales Deals
Customer Analyst
Understanding Customer Sales Process
Lead Qualification Criteria
Industry Reports
Case Studies
Whitepapers
Website Content
Analyst
Knowledge Transfer
Campaign Design Inputs
Research Team
Research 21 3-4 5 6-12
Research on Eco System
Industry size
Current Market trends
Budget Allocation
Roles of Decision Makers
Seasonal Transition
Sources of the Companies
Total Customer base
Marketing Collateral
Competitor Collateral
Sales Process
Understanding
Customer Sales
Process
Lead Qualification
Criteria
Week
Research Team
Fund ManagementHedge Funds Investment Banks
Europe
Asset Mgmt
AUM 1BN-10 BN
T+0 Campaign
CFO/COO
USA
Wealth Mgmt
System Consulting
Campaign
Head of Operations,
Finance
Middle East
AUM >350MN
CTO Campaign
CTO, Head of IT
Campaigns
Campaign Funnels
Campaign Design and Funnel Building 21 3-4 5 6-12
Listing
Mapping
Mining
Week
CustomerAnalyst
Campaign Drafts
Sales Pitch Campaign
Awareness Campaign
Disclaimer
Sales Bridge Number
Do Not Contact List
Advanced mail deliverability setup
– DKIM/SPF/Dedicated IP
SPAM Feedback loop Setup
Outlook Configuration
TailCurrent Proprietary CRM Setup
Account Setup
Technical Team
Account Setup 21 3-4 5 6-12Week
Campaign Launch 21 3-4 5 6-12
DAY -1
DAY -2
DAY -3
DAY -4
DAY -5
Launch System Consulting Campaign
Week
Launch Fund Management Campaign
Launch CTO Campaign Launch Hedge Funds Campaign
Launch T+0 Campaign
CONTINUE
MODIFY
STOP
CONTINUE
Hedge Funds Campaign - Response Management
T+0 Campaign
CTO Campaign
System Consulting Campaign
Fund Management Campaign
Lead
Cold
Negative
Hot
Research TeamTailCurrent Proprietary CRM
Response Analysis
Market Insights
Periodic Reports
Campaign Management 21 3-4 5 6-12Week
T+0 campaign CTO campaign
Lead
Research Team Forwards
Analyst
AUM > 350MN
COO
Mid / Back Office Req
Meeting with a Demo
Lead Qualified
Context (Call/Meeting)
Company Profile
Key Decision Makers
Campaign Details
Calendar Invite
Lead Disqualified
LEAD ACCEPTED
Format Exchange
Lead
Research Team Forwards
Analyst
No need, but ready to learn
Call me anytime
Mid / Back Office Req
Meeting with a Demo
Appointment Setting Process
Do Not Contact List Management
Spam Feedback Loop
Customer Periodic Updates
DNC from customer end
List of nurturing Leads
Response Updates
Cold Response: Give them
Cooling off period 1 Month
Negative Response: Never
Touch Them
Marketer Outlook
DNC List
1. Avet Capital
2. KS Capital
3. Technology
Crossover Ventures
4. Ada Investments
Geography Served Industry Segments Decision Makers
CFO, Revenue Manager
CMO, VP Digital Marketing Brand Manager
Director IT/QA, Head of Testing, CTO
Europe / UKAPACUSA
Middle East
TailCurrent Reach
Healthcare
Retail
ISV
COO, Partners, Head of Operations/FinanceBFSI
"
"
"
Customers Speak
TailCurrent has enabled us to generate real customer
interest instead of casual and noisy traffic. Our investment
has been paid many times over in a few short weeks.
Founder and CEO
One of the world's largest
software testing companies
As discussed, please do congratulate your team on the
lead that has now become a deal.
Please have them go for a dinner and drinks and include
that in your next invoice to us
Executive Vice President
One of the leading IT Services Company The other Michigan based opportunity that came
through you was closed last week. we are waiting for
their data dump to work on – Thank you
A nice hot lead on a cold Monday morning.
Director Sales
One of the leading providers of
Customer Loyalty and CRM Solutions
This is a very good lead - The company is a potential
major prospect for us and we have tried to get into this
account before. Thanks for getting us in!
“ “
"Founder and Director
leading provider of Revenue Cycle Management
Healthcare industry - US
“ “
"Director Sales
One of the leading providers of online
Advertisement platform - UK
“
“
“ “
“
“
Next Steps …
1. Give us a brief of your services, markets and target customers.
Define lead qualification criteria
Define geography or vertical to target.
2. We come back with a pilot proposal.
Number of leads in pilot.
Time frame of pilot.
Cost of pilot, Cost per lead in the pilot.
Support required to execute campaigns.