TechVest

E-Selling WorkshopE-Selling WorkshopMay 2009May 2009

TechVest

TechVest

Corporate Success Corporate Success FoundationsFoundations

StrategyStrategyServicesServices

MarketingMarketingWorkshopWorkshop

StrategicStrategicAuditAudit

ManagersManagersWorkshopWorkshop

SellingSellingProcessProcess

SellingSellingWorkshopWorkshop

TechVestTechVestPrincipals +Principals +AffiliatesAffiliates

TechVestTechVestVenturesVentures

Long TermLong TermInvestmentInvestment

ExecutiveExecutiveServicesServices

CEOCEOWorkshopWorkshop

TechVest

•Legacy SystemsLegacy Systems•Parallel Web Systems and e-Parallel Web Systems and e-

SalesSales• Incremental e-Selling Incremental e-Selling

TechnologiesTechnologies• Incremental Advertising Incremental Advertising

CampaignsCampaigns•Project ManagementProject Management•BudgetingBudgeting•TimelinesTimelines•ActionAction

E-SellingTopicsE-SellingTopics

TechVest

Legacy System

Web Sales Module

Web Catalog

Accounting / Audit

Data Import

Data Export

Customer DBMS

Phone Sales

ACTIONS:

• Manual Data Mining• Phone Sales Seminar

E-SellingSystem (if any)

Web CatalogShopping Cart

Logfile Stats• provenance• destination• stickiness

Customization• data export• personalization

Manual Export

E-Mail E-Blasts

System Event Alerts

• E-Sales Seminar

Incremental Web Selling

• Constant Contact• Organic SEO keywords• Paid SEO adwords

100 Partner Sites• Resellers• Synergy Affiliate links & commissions• Promoters• Specials

100 Feeder Sites• Internal Linked• Auction, eBay

Social Networking• Facebook, Linked In …• Twitter• Blog Site(s)• Digg

• Incremental $20kBudget

Incremental Advertising/P

R

Strategic Audit

Market Strategy

Sales Strategy

E-Mail Marketing

Google StrategyMessage Strategy

Budget StrategyTiming Strategy

Ad Strategy AdwordsAd Tactical Plan

Financial ROI Plan

• 4-month Project Mgr.• Incremental $100k Budget

E-System ExtensionsE-System Extensions

TechVest

ACTIONS

Added Disciplines• Manual Data Mining• Phone Sales Seminar• E-Sales Seminar

Incremental $20k Budget• 2-month Project Mgr.• 100 Feeder Sites• 100 Partner Sites

Incremental $100k Budget• 4-month Project Mgr.• Outsource Development• Internet Advertising

Incremental $400k Budget• Full System Development• 12-month Project Mgr.

New E-SellingSystem & Process

OBJECTIVELeverage all systems with internet selling

for a trusted environment

state-of-the-art Web-selling solution that

supports the way the Company sells -

direct, indirect and online

ITSalespeople

PartnersCustomers

ROI

RESULTWeb-based Selling

ChannelOptimal IT and EIS

E-Selling SystemE-Selling System

TechVest

ACTIONS

Added Disciplines• Manual Data Mining• Phone Sales Seminar• E-Sales Seminar

Incremental $20k Budget• 2-month Project Mgr.• 100 Feeder Sites• 100 Partner Sites

Incremental $100k Budget• 4-month Project Mgr.• Outsource Development• Internet Advertising

Incremental $400k Budget• Full System Development• 12-month Project Mgr.

New E-SellingSystem & Process

OBJECTIVELeverage all systems with internet selling

state-of-the-art Web-selling solution that

supports the way the Company sells -

direct, indirect and online

ITEmployeesPartners

CustomersROI

RESULTWeb-based Selling

ChannelOptimal IT and EIS

E-Selling E-Selling TransformationTransformation

TechVest

TechVest

ClarifyServices

ClarifyProduct

ClarifyPosition

IdeasImagesValueAdded

DivideFocus Multiply

PricingPolicy

GrowthExecution

AbilityAdded

“P2P”ProfitMining

ClarifyExecution

Add

Supply Strategy – Supply Strategy – Quantitative Profit MiningQuantitative Profit Mining

TechVest

E-Sales Success Building E-Sales Success Building BlocksBlocks

SalesForce

Training

TeleSalesForce

ExecutiveSalesForce

DirectSalesForce

Ideas&

Plans

TeleSales

Systems

CustomerTargeting

MarketingSystems

CustomerAccess

CompellingSales

Success

Performance

CompetitiveUncertainty

TechVest

Corporate Success Corporate Success FoundationsFoundations

Leadership ExecutionRefinement ProductionIdeas

&Planning

MarketingAccess

$$$Sales

Process

StrategyAccess

$$$StrategyProcess

Success

Performance

StrategicUncertainty

TechVest

Corporate Success Corporate Success FoundationsFoundations

TechVest

Sales Funnel ClustersSales Funnel Clusters

Prospects

Database ResearchTelesales Call or WebPositive e-FeedbackPhone ConversationinPerson Extensions

Positive FeedbackGroup Presentation

Positive Feedback

First Proposal OutNegotiation

Verbal AgreementContract Out

Contract AgreementOrder Forecast

Build to Inventory

Order BookingProduct Shipment

Acceptance A/R

Cash CollectionWarranty Reserve

End Warranty

Customers

0 30 60 90 120 150 180 210 240 270 300 330 360 390

X

Y

Z

LeadGeneration