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Tech, media and content news - a producer’s view
Cartoon Digital 2015
nickdorra.com
Activate Tech and Media Outlook 2016
Can premium mobile games make a comeback?
How AMC and Next Games's "The Walking Dead" is killing the licensed gaming competition
Mind Candy signals that the kids market for games is too tough, even for them
Mobile user acquisition costs climb and download volumes drop in September
Why you need to spend $100,000 to prove your F2P game works
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10 learnings from 10 years of Channel Frederator.
Amazon Getting Ready to Bundle Other Video Services with Prime
Don't Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago
Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April
Hey New Media! Your video view numbers are bogus. Sincerely yours, Old Media.
How This Agency's Completely Blank 4-Minute YouTube Video Got 100,000 Views
Snapchat To Shut Down Snap Channel, Laying Off Team, Changing Content Plans
The Cable Network Story No Media Exec Wants Investors to Hear
A selection from your newsfeed:
Q: As an animation producer, how can I develop
my own mobile games?
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Q: As an animation producer, how can I develop
my own mobile games?
Q: Should I develop mobile games?
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27 monthson average in the App Store (Oct 2015).
The TOP25 top grossing games have spent
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The cost to acquire a user who opens an app 3+ times was $4.14 in September (up 84% from Sep/’14).
source: Venturebeat 10/2015
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Top 10 (0,7%) = 50% of revenue
Top 3 (0,2%) = 33% of revenue
+ 2M other games +10.000 new games per month
slide by @ipaananen / 17.Nov 2015
source: Venturebeat Oct 2015
$137.999source: Pocketgamer 11/2015
Case: Monument Valley
• Cost to develop: $1.4M • Total revenue to developer: $5.9M • Return on Investment: x4
➯ Every 4th game you develop has to be Apple’s Game of the Year!
nickdorra.comsource: Pocketgamer 11/15
Case: Mind Candy
“The competition is immense. Kids just don’t want to play those games specifically designed just for them… we’re not going to build products which are just aimed at a kids audience any more. It’s just too challenging.”
nickdorra.comsource: Gamesbrief 11/15
“[…] to re-create what fans liked about the original [movie
or TV show] is often at odds with what makes for a good
game. This is especially true in modern mobile gaming with
its short but frequent sessions [and it is] why many smaller
game developers skip licensed content altogether.” - Teemu Huuhtanen, CEO Next Games
source: Fast Company 11/2015
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1. Understand the business.
2. Set the right goals.
3. Find the right partner.
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1. Understand the business.
2. Set the right goals.
3. Find the right partner.
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IP creation = real estate development
Mobile games = SaaS = a service business
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Ross Dunn / Flickr CC licenseKaren Mardal / Flickr CC license nickdorra.com
Understand the differences between the industries. Follow the relevant media outlets.
Find a guide (or several).
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1. Understand the business.
2. Set the right goals.
3. Find the right partner.
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The small advantage that exists, is with established companies
or with brands.
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1. Understand the business.
2. Set the right goals.
3. Find the right partner.
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RevenuePromotion (no €€€)
Engagement (no €€€)
Conclusion: The evolving reasons to get into games
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While 50% of DVR users would routinely skip ads, “the number is declining now,” said CBS’s Chief Research Officer Poltrack, “because they’re too busy on their phones to fast-forward through the ads,”.
source: Adweek 08/15
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1. Remember what you’re worth.
2. Build an audience.
3. Be where your fans are.
nickdorra.com
1. Remember what you’re worth.
2. Build an audience.
3. Be where your fans are.
nickdorra.com
“Media brands that don’t interact with their audiences are toast.”
- Fred Seibert, CEO Frederator Networks
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source: Fred Seibert's Tumblr 11/2015
1. Remember what you’re worth.
2. Build an audience.
3. Be where your fans are.
nickdorra.com
Forget what you know, focus on making that connection!
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Conclusion:
![[4] Revenues, Producer's Equilibrium and the Supply Curve](https://img.pdfslide.us/doc/110x75/557213c2497959fc0b92f485/4-revenues-producers-equilibrium-and-the-supply-curve.jpg)
