1. TechConnect Spring 2014 WELCOME Dr. Robert McNamee Dr. Andrew Maxwell Department of Strategic Management Innovation & Entrepreneur Institute Temple University

2. Todays Agenda 10:00 Welcome & Kickoff 10:20 Technology Jobs Needs Exercise* 12:30 Lunch 1:15 Value, Pains / Gains, Business Models Exercise* 3:25 Closing Remarks / Recap 3:45 Networking & Decompressing *Exercise Format 10 minutes Exercise Setup Lecture 30 minutes Group Exercise 10 minutes Exercise Part II Lecture 50 minutes Group Exercise 30 minutes Group Presentations 3. Very few technologies (& even less research) will be commercialized Crossing the Valley of Death 10 years 328 emerging firms $250 million growth capital Series-A Financing [Post proof-of-concept; signs of market adoption; sometimes post revenue] University Technology TechConnect, Certificates, & IME MS Some success in this space so far $50k NSF I-Teams Grant 2013 BYOBB Two Finalists FMC ($53M in early stage funding) 4. Development Routes Traditional Perspectives Technology Push Invention is pushed from R&D onto the market w/o proper consideration to satisfying a user need There is no debate, this is highly unsuccessful Big reason that university technology is rarely commercialized Market Pull Recognition of a market need w/ consequent R&D to deliver However, customers frequently dont know what they want 5. Transforming a technology to a market culture 6. Development Routes Contemporary Approaches Design Thinking [Inquiry] Approach to identify unstated / unrecognized customer needs Frequently via direct observation of behaviors Good-pain & The branded pleasure of Paris Customer-centric Innovation is not a panacea Leads to homogeneity, lack of competitive advantage, etc Leading firms (e.g., GE) shifting to build off of core capabilities Competency Trap Competencies (and past successes) frequently limit exploration Systematically exploring adjacencies is critical Willingness to disrupt yourself is vital 7. What is TechConnect? What TechConnect is? Applies a design thinking [inquiry] approach to build off of technologies and competencies to recognize (diverge) and prioritize (converge) applicable customer needs as well as viable go-to-market paths and strategies What TechConnect is NOT? Not openly exploring customer needs or finding opportunities Not planning go-to-market strategies for products / services 8. TechConnect Goals Create a novel commercialization support process Rigorous process based on scientific evidence Achieve scale in translational grant proposals Transform participants thinking Influences technological trajectories Teach participants skills relevant to commercializing technology Builds relationships and community Between science & business (technologists & entrepreneurs) Between Temple & external partners Between academia, government, & corporate (tri-sector) Among universities throughout the region Transforms Temples culture To become more entrepreneurial / more translational 9. Thank you to our partners