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Ross Mayfield

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My Background

57th member of LinkedIn

Founded the first enterprise social software company

Hosted the first Barcamp

Advisor to event startups

Event organizer, vendor, sponsor, speaker & attendee

The world’s

professional network (259M members)

The world’s largest library of

event content SlideShare has over 60M visitors per month

Connect the world’s professionals

to make them more productive

and successful

Connect the world’s professionals

to make them more productive

and successful

... in real life too

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Before the Event Generate Buzz

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During the Event Increase Awareness

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After the Event Sustain Engagement

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Best Practices for Event Organizers SlideShare

Create a SlideShare Channel

– Presentations, Documents, Infographics & Videos

– Before, during and after event content

– Post to LinkedIn’s status updates and profiles

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Best Practices for Event Organizers LinkedIn

Create a Company Page

– Use content to drive followers

– Sponsored updates proven to drive attendance

Create a LinkedIn Group

– Use content to feed community