Global Market DataTEAM IDEA

Technology Entrepreneurship – NOVOED – March 23, 2014

Team IDEA Stem Kit Market

Estimated Market and Market SizeThe demographics for the Team IDEA Stem Kit include the following:

Middle- to high-income families with incomes > $60,000

Parents have completed, at minimum, an undergraduate degree

Parents are active participants in students education

United States Toy Market

We concentrated our initial research in the United States, the regions in which we would begin marketing the products. We also reviewed numbers for the global market, providing data necessary for expansion.

United States Market:  The Toy Industry Association reports the U.S. market is $22.9 billion (US dollars) in 2013. Of that market:

- Building sets are $2.0 Billion

- Games and puzzles are $1.86 Billion

Estimated Global Toy Market

Global Market: The NPD Group estimates the global market at $84.6 Billion including the U.S. market.

*Source: The NPD Group / Consumer Panel Tracking©2013 The NPD Group, Inc. All Rights Reserved. 

Market by Region

United Kingdom

Australia (2010)

France

Germany

Canada (2010)

Japan (2010)

United States

Italy

Spain

Brazil (2010)

Mexico

China (2010)

India (2010)

0 100 200 300 400 500 600

499

486

410

398

317

312

309

221

210

59

36

23

6

Average amount spent per child on toys by country in 2011 (in U.S. dollars)

Global Data

Spain

United Kindom

Germany

Mexico

0 5 10 15 20 25 30 35 40 45

7

39

25

3

Purchased toys in a year per child

Global Data Cont’d

Value Share of Traditional Toys and Games for LEGO, Mattel and Mega Brands 2012 vs Absolute Value Forecast for Construction Toys, 2012-2017

Source: Euromonitor International

48%

24%

13%

6%8%

European Purchase Intention

Educational Toys Videogames

Sport, dolls Musical toys

Electronics

FUENTE: EROSKI CONSUMER 2011

“parents believe they are getting value for money if the toys they buy have educational value as well as entertainment value.”

Kevin Peachey Personal finance reporter, BBC News

Team IDEA Additional Findings

Secondary Market Growth - Government/School Districts – $170 million increase Team IDEA explored the government market as the secondary target audience based on

our opportunity to sell the kits to classrooms and school districts.  The proposed U.S. budget fiscal year 2015 includes an increase of $170 million in spending on STEM education.

Competition Team IDEA discovered several competitors with advanced and fully developed enterprises. The team learned that the competitors aligned themselves closely with large educational institutions and non-profit/government organizations.

Online Training and Resources (i.e., http://howtosmile.org, http://www.hastac.org)

Local Museums (http://www.perotmuseum.org)

Team IDEA Members

Luis Antonio

Dilrukshi Gamage

Kunta Hutabarat

Mia Jackson

Conny Karman

Ahmed Khedr

Yaser Moharam

TEAM Website: http://ideagroupproject.weebly.com/