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Copyright 2008 Twilio

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Page 1: Tc 2008 11 19

Copyright 2008 Twilio

Page 2: Tc 2008 11 19

Empower Web Developers

To build Voice Communication Apps that Make or Receive Phone Calls, using only Basic Web

Development skills

Simple API

Only Five Building Blocks.

Powerful API Build Advanced, Useful Applications

Pay-As-You-Go Pricing No upfront, no commitment. Pay only for what you use.

Page 3: Tc 2008 11 19

Voice Communications

Sales AutomationOrder Inquiry

Customer Relations ManagementIntelligent Call Distribution

Emergency NotificationAppointment Reminders

Voicemail

(we use every day)

Costly and Difficult to Build

Page 4: Tc 2008 11 19

Costly to Build

Voice Applications$20B Market1

Telecom Engineers

(thousands)Tiny Workforce

Specialized Skill SetOnly Thousands of Qualified People2

(Cisco Certified, etc.) Complex Open Source Options

Steep Learning Curve

SIP, IAX2, uLaw, GSM, skinny, STUN, SDP, RTP, H.323, PSTN, DTMF, H.238, DID, E.164, ENUM

NAPTR, DUNDi, Speex, T.38, SDP, G.711, G.729, QOS...

Realtime RequirementsReliability Challenges1 http://www.marketresearch.com/product/display.asp?productid=1778408&g=1

http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=43477

http://www.marketwire.com/press-release/Dmg-Consulting-Llc-914082.html

2 http://www.narte.org/h/aboutnarte.asp

Page 5: Tc 2008 11 19

Commoditize the Skills

Voice Communications

$20B Market

Telecom Engineers

(thousands)

Web DevelopersLargest engineering workforce!

Millions of Skilled WorkersProcesses

Agile DevelopmentCommodity Hosting

Existing Infrastructure Investment

Twilio

Page 6: Tc 2008 11 19

Telecom Goo

Twilio

HTTP

HARD EASY!

XMLMP3, wav, etc.

Page 7: Tc 2008 11 19

<Say><Play>

<Record>

<Gather>

<Dial>

<Say>Thank you for calling XYZ Corp.</Say>

<Play>http://mycompany.com/greeting.mp3</Play>

<Record action=’http://mycompany.com/handler.php’/>

<Gather numDigits=’1’ action=’http://mycompany.com/handler.php’ />

<Dial>415-867-5309</Dial>

Just 5 Building Blocks

Simple API

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Example:

Example:

Example:

Page 9: Tc 2008 11 19

Next Grand Central

In 15 Lines of PHP!

Page 10: Tc 2008 11 19

Privileged and Confidential

Pay-As-You-Go Pricing

3¢ / minute

5¢ / minute toll free

$5 / month per phone number

No Contract, No Shenanigans

Page 11: Tc 2008 11 19

Before:Traffic Spikes Kill Service

With Twilio:Capacity on Demand

Thousands of Calls Spike = Success!*Now a Twilio Customer

Page 12: Tc 2008 11 19

Privileged and Confidential

RIPHard

Voice Apps