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CHAPTER 8: FUNDAMENTALS OF DECISION MAKING Test Correlation Table Question Types/Level of Difficulty LEARNING OBJECTIVES Easy Moderate Difficult 1. State the conditions under which individuals make decisions. TF 1, 3, 7, 10, 11 2, 5, 6 4, 8, 9, 12 MC 4, 6, 8, 9, 10, 14, 15, 16, 19, 22 1, 3, 12, 17, 23 2, 5, 7, 11, 13, 18, 20, 21 ES 1, 3 2 2. Describe the characteristics of routine, adaptive, and innovative decisions. TF 14, 16, 19 15, 17, 20 13, 18 MC 24, 27, 33, 36, 41, 45 25, 26, 28, 29, 30, 31, 32, 34, 38, 40, 42, 44 35, 37, 39, 43 ES 4, 5, 6 3. Explain the three basic models of decision making. TF 22, 27, 29 21, 23, 24, 25, 26, 28, 30 MC 47, 52, 57, 64, 66, 68, 79, 81, 82, 84, 85, 86, 87, 91, 92, 95 48, 49, 50, 53, 54, 55, 56, 59, 60, 61, 62, 63, 67, 69, 70, 72, 75, 78, 80, 83, 88, 90, 94, 96, 97, 98, 99, 100, 101, 102, 103 46, 51, 58, 65, 71, 73, 74, 76, 77, 89, 93, 104 ES 7, 8 9, 10 195

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CHAPTER 8: FUNDAMENTALS OF DECISION MAKING

Test Correlation Table Question Types/Level of Difficulty

LEARNING OBJECTIVES Easy Moderate Difficult

1. State the conditions under which individuals make decisions.

TF 1, 3, 7, 10, 11 2, 5, 6 4, 8, 9, 12

MC 4, 6, 8, 9, 10, 14, 15, 16, 19,

22

1, 3, 12, 17, 23 2, 5, 7, 11, 13, 18, 20, 21

ES — 1, 3 2

2. Describe the characteristics of routine, adaptive, and innovative decisions.

TF 14, 16, 19 15, 17, 20 13, 18

MC 24, 27, 33, 36, 41, 45

25, 26, 28, 29, 30, 31, 32, 34, 38, 40, 42, 44

35, 37, 39, 43

ES — — 4, 5, 6

3. Explain the three basic models of decision making.

TF 22, 27, 29 21, 23, 24, 25, 26, 28, 30

MC 47, 52, 57, 64, 66, 68, 79, 81, 82, 84, 85, 86, 87, 91, 92, 95

48, 49, 50, 53, 54, 55, 56, 59, 60, 61, 62, 63, 67, 69, 70, 72, 75, 78, 80, 83, 88, 90, 94, 96,

97, 98, 99, 100, 101, 102,

103

46, 51, 58, 65, 71, 73, 74, 76, 77, 89, 93, 104

ES — 7, 8 9, 10

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True/False Questions

Learning Objective 1

1. Decision making includes defining problems, gathering information, generating alternatives, and choosing a course of action.

ANSWER: T, Knowledge, Easy, p. 208

2. Intel’s CEO illustrates the planning and administration competency in the comment: “Occasionally it is more important to get the decision made than it is to collect more data.”

ANSWER: F, Knowledge, Moderate, p. 209

3. Decision making underlies most managerial competencies.

ANSWER: T, Knowledge, Easy, p. 208

4. The conditions under which individuals in an organization make decisions are influenced by developments and events that they can’t control but that may in the future influence the results of their decisions.

ANSWER: T, Knowledge, Difficult, p. 209

5. Mark Meadows, an employee of Texas Instruments, is making decisions under a condition of being fully informed, as well as having alternative solutions the results of which are totally predictable. He is operating under the condition of certainty.

ANSWER: T, Application, Moderate, p. 210

6. Decision making under the condition of certainty is the norm for most managers.

ANSWER: F, Knowledge, Moderate, p. 210

7. Risk is the condition under which individuals can define a problem, specify the probability of certain events, identify alternative solutions, and state the probability of each solution leading to the desired results.

ANSWER: T, Knowledge, Easy, p. 210

8. Risk generally means that the problem and the alternative solutions fall somewhere between the extremes of being unknown and ambiguous.

ANSWER: F, Knowledge, Difficult, p. 210

9. Susie Contreras is determining the type, amount, and reliability of information that influences the level of risk. She should look at whether she can use objective or subjective probability in estimating the outcome.

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ANSWER: T, Application, Difficult, pp. 210–211

10. Uncertainty is the condition under which an individual doesn’t have the necessary information to assign probabilities to the outcomes of alternative solutions.

ANSWER: T, Knowledge, Easy, p. 211

11. Dealing with uncertainty is an important facet of the jobs of many managers and other professionals, including research and development engineers.

ANSWER: T, Knowledge, Easy, p. 211

12. Managers, teams, and other professionals often need to absorb uncertainty by using their intuition, creativity, and all available information to make a judgment regarding the course of action to take.

ANSWER: T, Knowledge, Difficult, p. 211

Learning Objective 2

13. The considerations of certainty, risk, and uncertainty provide an underpinning to the basic types of decision—routine, adaptive, and innovative.

ANSWER: T, Knowledge, Difficult, p. 213

14. Decisions may be classified as routine, innovative, and comprehensive.

ANSWER: F, Knowledge, Easy, p. 213

15. The bank teller with an out-of-balance cash drawer at the end of the day faces an ambiguous situation.

ANSWER: F, Application, Moderate, p. 213

16. Alternative solutions range from the known and well defined to the untried and ambiguous.

ANSWER: T, Knowledge, Easy, p. 214

17. Adaptive decisions are choices made in response to fairly common and routine problems.

ANSWER: F, Knowledge, Moderate, p. 215

18. Continuous improvement requires commitment toward occasional improvements year after year.

ANSWER: F, Knowledge, Difficult, p. 217

19. Innovative decisions are based on the discovery, identification, and diagnosis of unusual and ambiguous problems and/or the development of unique or creative alternative solutions.

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ANSWER: T, Knowledge, Easy, p. 218

20. Because innovative decisions usually represent a sharp break with the past, they normally happen in a logical, orderly sequence.

ANSWER: F, Knowledge, Moderate, p. 218

Learning Objective 3

21. The bounded rationality model prescribes a set of phases that individuals or teams should follow to increase likelihood that their decisions will be logical and optimal.

ANSWER: F, Knowledge, Moderate, p. 219

22. There are seven phases in the rational decision making model.

ANSWER: T, Knowledge, Easy, p. 219

23. Ryan Keeley, a plant manager, has agreed to select an acceptable goal or alternative solution rather than searching for the best available goal or alternative solution. This concept is known as satisficing.

ANSWER: T, Application, Moderate, p. 228

24. The law of large numbers bias refers to the tendency to view a few incidents or cases as representative of a larger population even when they aren’t.

ANSWER: F, Knowledge, Moderate, p. 227

25. The political model describes the decision-making process in terms of the self-interests and goals of powerful external and internal shareholders.

ANSWER: T, Knowledge, Moderate, p. 228

26. Organizational politics is the ability to influence or control individual, team, departmental, or organizational decisions and goals.

ANSWER: F, Knowledge, Moderate, p. 228

27. Scapegoating is the casting of blame for problems or shortcomings on an innocent or only partially responsible individual, team, or department.

ANSWER: T, Knowledge, Easy, p. 229

28. Miguel Del Toro recognizes that he must balance the conflicting goals among his various stakeholder groups as he seeks to make an important decision. Miguel will likely use the political model of decision making.

ANSWER: T, Application, Moderate, pp. 228–229

29. Stakeholders within an organization often use power as a major source of information.

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ANSWER: F, Knowledge, Easy, p. 230

30. Co-optation refers to bringing new stakeholder representatives into the strategic decision-making process as a way to avert threats to an organization’s stability or existence.

ANSWER: T, Knowledge, Moderate, p. 230

Multiple Choice Questions

Preview1. In the Preview Case, Craig Barrett of Intel considers three big steps in his decision-

making process which include all of the following except __________.a. free discussion among participantsb. determination of risksc. clear decision from the discussiond. everyone must “buy in”

ANSWER: B, Knowledge, Moderate, p. 208

2. Before Craig Barrett, CEO of Intel finalizes a decision, he finds it important to __________. a. understand all of the datab. collect any missing datac. make sure there are no major blind spotsd. All of the above are steps in Barrett’s decision-making process.

ANSWER: C, Knowledge, Difficult, p. 208

Learning Objective 1

3. Every day, managers typically make decisions using a process that includes all of the following basic elements except __________.a. implement strategies b. generate alternatives c. define the problemd. choose a course of action

ANSWER: A, Knowledge, Moderate, p. 208

4. _________ underlies most managerial competencies.a. Common Senseb. Decision makingc. Managerial inputd. Forward thinking

ANSWER: B, Knowledge, Easy, p. 208

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5. The conditions under which decision are made can be broadly classified as __________.a. certainty and riskb. certainty, risk, and uncertainty c. uncertainty and riskd. certainty and uncertainty

ANSWER: B, Knowledge, Difficult, p. 209

6. As information dwindles and becomes ambiguous, the condition of __________ enters into decision making.a. certainty b. satisficing c. lossd. risk

ANSWER: D, Knowledge, Easy, pp. 209–210

7. The condition of certainty means that the __________ and __________ are known.a. problem; decisionb. problem; alternative solutionsc. opportunities; threatsd. strengths; weaknesses

ANSWER: B, Knowledge, Difficult, p. 210

8. Dewann Everett is president of Halray Industries. His decision is to choose a marketing plan. He knows all about the problem, alternative plans are obvious, and the results of each plan are clear. Everett will make his decision under a condition of __________.a. risk b. guarantee c. lossd. certainty

ANSWER: D, Application, Easy, p. 210

9. Jim Iverson has been asked to schedule 10 of his employees for overtime. Jim can determine the cost of the overtime in an environment of __________.a. certainty b. guarantee c. lossd. risk

ANSWER: A, Application, Easy, p. 210

10. When Kirsten Colbert has full knowledge of a problem, its alternative solutions, and the results of those solutions, she makes decisions under a condition of __________.a. risk aversion b. complexity c. uncertaintyd. certainty

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ANSWER: D, Application, Easy, p. 210

11. When Robert Gibbs has to make decisions concerning problems that are both ambiguous and exceptional, he makes decisions under a condition of __________.a. risk b. uncertainty c. subjective probabilityd. objective probability

ANSWER: B, Application, Difficult, p. 211

12. __________ is the percentage of time that a specific outcome would occur if an individual were to make a particular decision a large number of times. a. Satisficing b. Optimizingc. Probabilityd. Risk

ANSWER: C, Knowledge, Moderate, p. 210

13. Risk generally means that the problem and alternative solutions fall somewhere between the extremes of being __________ and __________.a. common; usualb. certain; ambiguousc. routine; non-routined. certain; uncertain

ANSWER: B, Knowledge, Difficult, p. 210

14. The National Highway Safety Administration concluded that the probability of a seat-belted driver’s death in an accident is reduced by 50 percent in a car equipped with a driver’s side airbag. This statistic is an example of __________.a. satisficing b. a routine decision c. a probabilityd. an adaptive decision

ANSWER: C, Application, Easy, p. 210

15. The likelihood that a specific outcome will occur, based on hard facts and numbers, is known as __________ probability.a. rational b. subjective c. predictedd. objective

ANSWER: D, Knowledge, Easy, p. 210

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16. The likelihood that a specific outcome will occur, based on personal judgment and beliefs, is known as __________ probability.a. objective b. subjectivec. strategicd. rational

ANSWER: B, Knowledge, Easy, p. 211

17. Life insurance underwriters cannot determine which of their clients will die this year. However, their business success depends upon their ability to predict how many of those clients will die, based on population death rates in categories of age, gender, etc. Life insurance companies are using __________ to make their decisions about whom to insure and the premiums to charge.a. uncertaintyb. alternative riskc. objective probabilitiesd. subjective probabilities

ANSWER: C, Application, Moderate, p. 210

18. Nancy Barnes decided to become a flight attendant when she graduates from college in two years. She liked the regular hours and substantial benefits. Recently, the news has reported that benefits will no longer be offered to flight attendants, and that they will have to work standby hours. Barnes decides to become a teacher. Barnes has changed her decision in part because __________.a. the conditions under which she made her initial decision changedb. she is certain that the employment conditions will not improvec. she did not have information about the job when she made her initial decisiond. she did not know how to make decisions

ANSWER: A, Application, Difficult, p. 209

19. When an individual does not have the necessary information to assign probabilities to the outcomes of alternative solutions, a decision is made under the condition of __________.a. risk b. subjectiveness c. probabilityd. uncertainty

ANSWER: D, Knowledge, Easy, p. 211

20. Uncertainty suggests that the problem and the alternative solutions are both __________ and __________.a. ambiguous; highly unusualb. risky; opportunitiesc. problems; opportunitiesd. strengths; weaknesses

ANSWER: A, Knowledge, Difficult, p. 211

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21. All of the following are listed in the text as types of crises that may be sources of uncertainty and risk except __________.a. criminal crisesb. economic crisesc. management crisesd. reputation crises

ANSWER: C, Knowledge, Difficult, p. 212

22. Hyundai experienced a business crisis in 1998 as a result of its __________. a. import restrictionsb. product qualityc. harassment scandalsd. unattractive styling

ANSWER: B, Knowledge, Easy, pp. 212–213

23. In responding to Hyundai’s business crisis, CEO Finbarr O’Neill identified __________ as the company’s biggest problem.a. worried customersb. lack of profitsc. dealers shutting downd. none of the above

ANSWER: A, Knowledge, Moderate, p. 213

Learning Objective 2

Basic Types of Decisions24. The considerations of __________ provide an underpinning to the basic types of

decisions that managers make.a. certaintyb. riskc. uncertaintyd. all of the above

ANSWER: D, Knowledge, Easy, p. 213

25. In general, the decision maker should begin by defining the problem and then ________.a. compare it to existing problemsb. move on to generating and evaluating alternative solutionsc. collect all available information d. immediately choose a satisfactory solution

ANSWER: B, Knowledge, Moderate, p. 213

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26. Decisions may be classified as __________.a. routine, adaptive, or innovativeb. routine or non-routinec. known or unknownd. risky or certain

ANSWER: A, Knowledge, Moderate, p. 213

27. Pamela Kay is a bank teller. At the end of her shift, her cash drawer is short by $100. Pam faces a(n) __________ problem.a. accountingb. bookkeepingc. commond. uncommon

ANSWER: C, Application, Easy, p. 213

28. Faisal Karim, a management professor, attempts to decide why women and minorities are not moving faster into management positions. Karim is faced with a(n) __________ problem.a. common b. discrimination c. raciald. ambiguous

ANSWER: D, Application, Moderate, pp. 213–214

29. The types of __________ that managers and other employees deal with range from the relatively common and well defined to the unusual and ambiguous.a. risks b. uncertainties c. decisionsd. problems

ANSWER: D, Knowledge, Moderate, p. 213

30. The types of __________ available to managers in trying to solve problems range from the known and well defined to the untried and ambiguous.a. information b. solutionsc. routinesd. human resources

ANSWERS: B, Knowledge, Moderate, p. 214

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31. __________ is the rigid devotion to the status quo by attempting to do more of the same thing, only better.a. Active inertiab. Inactive Response Mode (IRM)c. Passive managementd. Idle Management Syndrome (IMS)

ANSWER: A, Knowledge, Moderate, p. 215

32. A manager of a restaurant located in a shopping center that is losing popularity says, “Let’s spend more on advertising because sales jumped in the last half of 2002 when we did that.” This manager __________.a. may be making a routine decision when a problem calls for an adaptive or innovative

decisionb. is using known facts to make an adaptive decisionc. should use a routine decisiond. should receive a raise for seeing the connection between advertising and sales

ANSWER: A, Application, Moderate, pp. 214–215

33. A(n) __________ decision is a standard choice made in response to relatively well-defined and common problems and alternative solutions.a. strategic b. adaptive c. expertd. routine

ANSWER: D, Knowledge, Easy, p. 215

34. Dexter Humphreys has a problem. He wants to travel to London and pay the lowest possible price. His travel agent uses the computerized airline reservation system to find a flight for $1,000 and a flight for $700. Dexter’s choice of which flight to take is a(n) __________ decision.a. financial slack b. routine c. imitabled. adaptive

ANSWER: B, Application, Moderate, p. 215–216

35. Choices made in response to a combination of moderately unusual problems and alternative solutions are called __________ decisions.a. strategic b. flexible c. adaptived. non-routine

ANSWER: C, Knowledge, Difficult, p. 216

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36. __________ improvement involves streams of adaptive decisions made over time that result in a large number of small, incremental enhancements year after year.a. Functional b. Corporate-level c. Continuousd. Market leader

ANSWER: C, Knowledge, Easy, p. 217

37. Continuous improvement is driven by all of the following goals except __________.a. providing better quality b. improving efficiencyc. being responsive to customersd. simplifying decision making

ANSWER: D, Knowledge, Difficult, p. 227

38. Adaptive decisions often reflect the concept of __________. This is a business shift in which two connections with the customer that were previously viewed as competing (e.g., bricks-and mortar stores and Internet stores) come to be seen as complementary.a. unionb. convergence c. concurrenced. concentration

ANSWER: B, Knowledge, Moderate, p. 216–217

39. VisaNet engages in a continuous effort to __________.a. reduce system down timeb. increase reliability to 100%c. meet new demands and threatsd. create satisfied customers

ANSWER: C, Knowledge, Difficult, p. 217

40. Visa’s processing system requires enough capacity to handle __________ merchant and bank transactions per day. a. 2 millionb. 20 millionc. 50 milliond. 100 million

ANSWER: D, Knowledge, Moderate, p. 217

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41. Choices based on the discovery, identification, and diagnosis of unusual and ambiguous problems and/or the development of unique or creative alternative solutions are called __________ decisions.a. primary b. operational c. innovatived. adaptive

ANSWER: C, Knowledge, Easy, p. 218

42. Otis Hawkins is an engineer in the R&D department of KennelCare Foods. During the ten years he has worked for the company, he has made a series of small, interrelated decisions as part of the development of novel new pet stores. Hawkins’ decision making at KennelCare illustrates __________.a. market segmentation b. innovative decisionsc. economies of scaled. efficiency

ANSWER: B, Application, Moderate, p. 218

43. Christina Culbert is a judge. Her decision on the Hanover case represents a sharp break with past decisions and she has been very careful to define the problem in the case and review prior court decisions. In this example, Culbert makes a(n) __________ decision.a. risky b. innovativec. judgmentald. adaptive

ANSWER: B, Application, Difficult, p. 218

44. __________ involves individuals or organizations who change the bases for industry competition or change the economic efficiency of an industry.a. Convergence strategyb. Adaptive decision makingc. Radical innovationd. Transformational leadership

ANSWER: C, Knowledge, Moderate, p. 218

45. __________ is an example of radical innovation.a. Akami Technologiesb. AmeriScanc. Phillips Consumer Electronicsd. Xerox Corporation

ANSWER: B, Knowledge, Easy, p. 219

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Learning Objective 3

Models of Decision Making 46. Which of the following is not one of the decision-making models discussed in the

decision making chapter?a. rationalb. bounded rationalityc. politicald. value chain

ANSWER: D, Knowledge, Difficult, p. 219

47. The __________ decision-making model prescribes a set of phases that individuals or teams should follow to increase the likelihood that decisions will be logical and optimal.a. rational b. bounded rationality c. politicald. goal setting

ANSWER: A, Knowledge, Easy, p. 219

48. Marco Hernandez is a city manager. Morale at the new water treatment plant is at an all time low due to a succession of incompetent facility managers. As Marco is called into the hiring process, it is essential that a successful job search take place this time. He is making a __________ decision.a. rational b. bounded rational c. politicald. goal setting

ANSWER: A, Application, Moderate, p. 219

49. When making __________ decisions under near certain conditions, individuals don’t need to follow all of the phases in the rational decision making model.a. continuous b. routinec. cored. adaptive

ANSWER: B, Knowledge, Moderate, p. 219

50. When making adaptive or innovative decisions, individuals __________ follow the seven phases of rational decision making sequentially.a. pretend to b. neverc. frequentlyd. rarely

ANSWER: D, Knowledge, Moderate, p. 219

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51. Problem definition and diagnosis involves the skills of noticing, interpreting and incorporating, which are part of the manager’s __________ competency.a. communication b. teamwork c. planning and administratived. strategic action

ANSWER: C, Knowledge, Difficult, p. 219

52. The first phase in the rational decision-making model is __________.a. strategy formulation b. stating the vision c. resource definitiond. define and diagnose the problem

ANSWER: D, Knowledge, Easy, p. 219

53. Phase 1 in the rational decision-making model includes the skill of __________, which involves identifying and monitoring numerous external and internal environmental factors and deciding which ones are contributing to the problem.a. interpreting b. noticing c. communicationd. teamwork

ANSWER: B, Knowledge, Moderate, p. 219

54. Phase 1 in the rational decision-making model includes the skill of __________, which involves assessing the environmental factors noticed and determining which are causes, not merely symptoms, of the real problem.a. noticing b. interpretingc. communicationd. teamwork

ANSWER: B, Knowledge, Moderate, p. 219

55. Phase 1 in the rational decision-making model includes the skill of __________, which involves relating those interpretations to the current or desired goals of the department or organization.a. interpreting b. noticing c. communicationd. incorporating

ANSWER: D, Knowledge, Moderate, p. 219

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56. In the rational decision-making model, the phase that immediately follows “define and diagnose the problem” calls for the manager to ___________.a. interpret the problemb. notice solutionsc. communicate the problemd. set goals

ANSWER: D, Knowledge, Moderate, p. 220

57. ___________ are results to be attained and thus indicate the direction that decisions and actions should be aimed.a. Goalsb. Objectivesc. Aimsd. Outcomes

ANSWER: A, Knowledge, Easy, p. 221

58. Goals may be stated in either __________ or __________ terms.a. attainable; unattainableb. objective; subjectivec. qualitative; quantitatived. abstract; concrete

ANSWER: C, Knowledge, Difficult, p. 221

59. __________ goals are stated in qualitative terms while __________ goals are stated in quantitative terms. a. Subjective; objectiveb. Long-term; short-termc. Team; individuald. General; operational

ANSWER: D, Knowledge, Moderate, p. 221

60. Microsoft has the goal of becoming the world’s leading developer of computer software applications. This is an example of a(n) __________ goal.a. operationalb. general c. tacticald. long-term

ANSWER: B, Application, Moderate, p. 221

61. Microsoft has the goal of increasing sales of its Windows 2000 software packages by 40% over the next three years. This is an example of a(n) _________ goal.a. operationalb. general c. strategicd. long-term

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ANSWER: A, Application, Moderate, p. 221

62. After individuals or teams have defined a problem, they __________.a. are stuck unless they have complete informationb. can move directly to a solutionc. have completed the rational decision-making modeld. can set goals that are intended to lead its elimination

ANSWER: D, Knowledge, Moderate, p. 220

63. Sally Powers wants to get a job as an international currency trader. Powers begins to think creatively about the ways in which she could obtain this job. She is at the __________ step of the rational decision-making model.a. setting goals b. search for alternative solutions c. comparing alternative solutionsd. choosing alternatives

ANSWER: B, Application, Moderate, p. 223

64. In the rational decision-making model, the phase that immediately follows goal setting is __________. a. search for alternative solutionsb. develop strategiesc. engage in teamworkd. analyze the internal environment

ANSWER: A, Knowledge, Easy, p. 223

65. In the rational decision-making model, during the “search for alternative solutions” phase, individuals or teams might engage in all of the following except _____________. a. seek additional informationb. think creativelyc. consult expertsd. analyze the environment

ANSWER: D, Knowledge, Difficult, p. 223

66. In the rational decision-making model, the phase that immediately follows the search for alternative solutions is __________.a. implement the chosen solutionb. develop imitabilityc. compare and evaluate alternative solutionsd. identify customers

ANSWER: C, Knowledge, Easy, p. 220

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67. Managers often complain that recent college graduates present and discuss only one solution when they receive project assignments. The college graduates are doing a poor job of __________.a. strategy implementationb. defining the problemc. strategy formulationd. comparing and evaluating alternative solutions

ANSWER: D, Application, Moderate, p. 223

68. After individuals or teams have searched for alternative solutions, they must then __________.a. compare and evaluate alternative solutionsb. choose among alternative solutionsc. implement the solution selectedd. follow-up and control

ANSWER: A, Knowledge, Easy, p. 220

69. Choosing among alternative solutions may prove to be difficult when the problem is __________.a. complexb. ambiguousc. involves a high level of riskd. all of the above

ANSWER: D, Knowledge, Moderate, p. 223

70. In the rational decision-making model, the phase that immediately follows “choosing among alternative solutions” is __________.a. implementing the solutions selectedb. evaluating the selectionc. analyzing the environmentd. follow-up and control

ANSWER: A, Knowledge, Moderate, p. 220

71. In phase 7 of the rational decision-making model, individuals and teams must __________ implementation activities and __________ by evaluating results.a. manage; actb. follow up; controlc. control; follow upd. explore; change

ANSWER: C, Knowledge, Difficult, p. 220

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72. John Mayberry, CEO of Dofasco, says he has placed decision-making accountability right where it belongs: at the __________ level.a. individualb. executivec. managerd. team

ANSWER: D, Knowledge, Moderate, p. 225

73. Dofasco’s decision making process has resulted in a team decision to install new steel furnaces that do all of the following except __________. a. consume less energyb. reduce air pollutionc. produce higher volumesd. produce higher quality

ANSWER: C, Knowledge, Difficult, p. 225

74. Which of the following is not an individual tendency in the bounded rationality model of decision making?a. engage in an extended search for alternative solutionsb. select less than the best goalc. select less than the best alternative solutiond. have inadequate information and control over environmental forces

ANSWER: A, Knowledge, Difficult, p. 227

75. Talia and Eliza Sinkinson are on vacation in New York City. They would like to go to a good Chinese restaurant for lunch. There are at least 200 Chinese restaurants in Chinatown. Talia and Eliza will probably use the __________ model of decision making to select a restaurant.a. bounded rationality b. decision tree c. rationald. probability

ANSWER: A, Application, Moderate, pp. 226–228

76. The bounded rationality model of decision making is particularly useful because it emphasizes the __________, thus providing a better picture of the day-to-day decision- making processes used by most people.a. rational steps in decision makingb. uncertainty of decision makingc. limitations of rationality in decision makingd. goal setting nature of decision making

ANSWER: C, Knowledge, Difficult, p. 226

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77. The level of satisficing can be raised by all of the following except __________.a. using computer-based decision-making techniquesb. setting lower organizational expectationsc. setting higher individual standardsd. personal determination

ANSWER: B, Knowledge, Difficult, p. 228

78. In the bounded rationality model, individuals stop searching for alternatives as soon as they __________.a. find an acceptable oneb. find the best onec. get tired of searchingd. have explored the maximum alternatives

ANSWER: A, Application, Moderate, p. 227

79. A person who easily recalls specific instances of an event may overestimate how frequently the event occurs. This is an example of __________ bias.a. law of small numbers b. availability c. gambler’s fallacyd. memorization

ANSWER: B, Knowledge, Easy, p. 227

80. Jerry Taylor was in a serious car accident last year. The National Safety Transportation Board says that 1 percent of all drivers will be in car accidents each year. However, Taylor thinks that the actual frequency is 5 percent. He has most likely fallen prey to the __________ bias.a. belief b. concrete information c. critical thinkingd. availability

ANSWER: D, Application, Moderate, p. 226

81. The idea that what people expect to see often is what they do see is an example of the __________ bias.a. availabilityb. limitation c. certaintyd. selective perception

ANSWER: D, Knowledge, Easy, pp. 226–227

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82. __________ bias means that vivid, direct experience usually prevail over abstract information.a. Availability b. Personal experience c. Concrete informationd. Law of experiences

ANSWER: C, Knowledge, Easy, p. 227

83. Amy Ingram works for a large toy manufacturing company. Her first supervisor, Alice Fredrich, was unfair, unsupportive, and often used Amy’s ideas without giving her credit. Amy’s current supervisor, Libby Valentine, is supportive and friendly, but Amy is unwilling to trust Valentine. Amy appears to be applying the __________ bias.a. concrete information b. abstract information c. intrasender roled. law of experience

ANSWER: A, Application, Moderate, p. 227

84. When a few incidents or cases are viewed as representative of a larger population, even when they aren’t, the law of _________ bias exists.a. population concentration b. large numbers c. incidentsd. small numbers

ANSWER: D, Knowledge, Easy, p. 227

85. The __________ bias occurs when an unexpected number of similar events leads to the conviction that an event not seen will occur.a. probabilityb. law of association c. law of expected outcomesd. gambler’s fallacy

ANSWER: D, Knowledge, Easy, p. 227

86. Bubba Barnett has seen his favorite college football team unexpectedly lose six games in a row but he is convinced that his team will win this coming weekend. Barnett is guilty of the __________ bias.a. probability b. gambler’s fallacyc. law of expected outcomesd. law of association

ANSWER: B, Application, Easy, p. 227

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87. Satisficing is __________.a. the practice of selecting an acceptable goal or alternative solutionb. the inability to select an acceptable goal or alternative solutionc. the unwillingness to select an acceptable goal or alternative solutiond. applying decision making to routine decisions

ANSWER: A, Knowledge, Easy, p. 228

88. Which of the following is not one of the factors that influence a satisficing decision?a. limited searchb. inadequate informationc. information processing biasd. a certain environment

ANSWER: D, Knowledge, Moderate, p. 228

89. In the text, Herbert Simon identifies assumptions that lead to satisficing which include all of the following except __________.a. limited set of alternativesb. difficulty in locating alternativesc. tendency to select lowest costd. difficulty in evaluating alternatives

ANSWER: C, Knowledge, Difficult, p. 228

90. Cherry Cheatwood is graduating from Indiana State University in May. She wants to find a job as an elementary school teacher. It would be extremely time consuming and costly for her to evaluate every teaching job available. Most likely, Cherry will __________.a. use a routine decision making frameworkb. use the constrained decision-making modelc. use the rational decision-making modeld. use bounded rationality in making a choice

ANSWER: D, Application, Moderate, p. 228

91. The __________ decision-making model is described in terms of the self-interests and goals of powerful internal and external stakeholders.a. co-optation b. governance c. politicald. gambler’s fallacy

ANSWER: C, Knowledge, Easy, p. 228

92. If an individual is able to influence or control individual, departmental, team or organizational decisions and goals, the individual has __________.a. power b. vision c. entrepreneurial skilld. the backing of the CEO

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ANSWER: A, Knowledge, Easy, p. 228

93. An individual has power if she or he can influence or control all of the following except __________ during decision making.a. the definition of the problemb. goal preferences of other decision makersc. the choice of the goald. selection of the alternative to be implemented

ANSWER: B, Knowledge, Difficult, p. 228

94. A(n) __________ decision-making process is most likely to occur when decisions involve powerful stakeholders, disagreement over goals, and the lack of search for alternative solutions. a. rational b. politicalc. irrationald. adaptive

ANSWER: B, Knowledge, Moderate, pp. 228–229

95. In the political model, external and internal stakeholders try to __________.a. define problems to their own advantageb. define problems to the advantage of everyonec. make the decision makers process more rationald. make the decision makers process more irrational

ANSWER: A, Knowledge, Easy, p. 229

96. __________ refers to the process of casting blame for problems or shortcomings on an innocent or only partially responsible individual, team, or department. a. Politics b. Scapegoating c. Blamesharingd. Satisficing

ANSWER: B, Knowledge, Moderate, p. 229

97. Brandi Putnam often blames problems on other individuals to preserve a positive image for himself. Thus, Putnam tends to use __________.a. argumentation b. person–role augmentation c. scapegoatingd. power shifting

ANSWER: C, Application, Moderate, p. 229

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98. The push and pull of stakeholders who have both power and conflicting goals occurs in the __________ decision-making model.a. niche b. bounded rationality c. politicald. relational

ANSWER: C, Knowledge, Moderate, p. 230

99. When goals and the means to achieve them are perceived by stakeholders as a win–lose situation, the ability to make adaptive and innovative decisions is __________.a. not affected b. greatly increased c. severely limitedd. related constrained

ANSWER: C, Knowledge, Moderate, p. 230

100. __________ involves bringing new stakeholder representatives into the strategic decision-making process as a way of averting threats to an organization’s stability or existence.a. Conglomeration b. Co-optationc. Competitor intelligenced. Bureaucratic control

ANSWER: B, Knowledge, Moderate, p. 230

101. The __________ model of decision making may be especially useful for resolving conflicts among stakeholders with divergent goals and/or divergent preferences for actions to be taken.a. co-optationb. rationalc. bounded rationality d. political

ANSWER: D, Knowledge, Moderate, p. 230

102. Russell Finkstein's company needs to borrow money. He decides to put the president of a local bank on his board of directors. Finkstein is using the political strategy of __________.a. conglomeration b. co-optation c. competitor intelligenced. bounded rationality

ANSWER: B, Application, Moderate, p. 230

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103. Don Carty, CEO of American Airlines, lost his job as an outcome of miscommunications related to all of the following problem areas except __________.a. full public disclosure of the seriousness of the company’s financial conditionb. full disclosure to unions about lucrative executive bonuses and protectionsc. offering to resign if the unions would take pay cutsd. threatening bankruptcy if unions would not take pay cuts

ANSWER: A, Knowledge, Moderate, p. 231

104. __________ was taking place in the failed political process at American Airlines?a. Satisficingb. Co-optationc. Scapegoatingd. Bounded rationality

ANSWER: C, Application, Difficult, pp. 229–231

Essay Questions

Learning Objective 1

1. What is decision making?

In the most basic sense, decision making includes:(1) defining problems(2) gathering information(3) generating alternatives(4) choosing a course of action

Moderate, p. 208

2. Compare and contrast certainty, uncertainty, and risk.

a. Certainty is the condition under which individuals are fully informed about a problem, alternative solutions are obvious, and the likely results of each solution are clear. The condition of certainty at least allows anticipation (if not control) of events and their outcomes. This condition means that both the problem and alternative solutions are known and well defined.

b. Uncertainty is the condition under which an individual doesn’t have the necessary information to assign probabilities to the outcomes of alternative solutions. The individual may not be able to define the problem, much less identify alternative solutions and possible outcomes. Uncertainty often suggests that the problem and the alternative solutions are both ambiguous and highly unusual.

c. Risk is the condition under which individuals can define a problem, specify the probability of certain events, identify alternative solutions, and state the probability of each solution leading to the desired results. Risk generally means that the problem and the alternative solutions fall somewhere between the extremes of being relatively common and well-defined and being unusual and ambiguous.

Difficult, pp. 210–212

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3. What is probability, and what are the different types of probability?

a. Probability is the percentage of times that a specific outcome would occur if an individual were to make a particular decision a large number of times.

b. Objective probability is the likelihood that a specific outcome will occur based on hard facts and numbers such as past records.

c. Subjective probability is the likelihood that a specific outcome will occur based on personal judgments and beliefs, such as intuition, previous experience, and expertise.

Moderate, pp. 210–211

Learning Objective 2

4. What type of decision would be made when: (1) the problem is common and well defined, (2) the problem and alternative solutions are only moderately unusual, and (3) the problems are unusual and ambiguous? Give an example of each.

a. When problems are common and well-defined, routine decisions are made. Managing guest relations at Four Seasons Hotels is an example of a routine decision process.

b. When problems and alternative solutions are moderately unusual and only fairly common, adaptive decisions are made. Continuous improvement at VisaNet is an example of adaptive decision making.

c. When problems and alternative solutions are unusual, ambiguous, and untried, innovative decisions are made. Michael Dell, Charles Schwab, and Jeff Bezos of Amazon.com are examples of innovators.

Difficult, pp. 215–218

5. How does continuous improvement relate to decision making? What goals drive the process of continuous improvement?

a. Continuous improvement involves streams of adaptive decisions made over time in an organization that result in a large number of small, incremental improvements year after year.

b. The goals of continuous improvement include:(1) providing better quality(2) improving efficiency(3) being responsive to customers

Difficult, p. 217

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6. Describe how Richard Knight uses continuous improvement in his planning and administration competency to constantly meet new demands and threats at VisaNet.

Although VisaNet can maintain 100 percent reliability in their transaction processing systems, they constantly refine their software in order to protect multiple layers of redundancy and backups. They are able to process as many as 100 million transactions per day. They periodically design testing procedures to verify the quality and control taking place within the systems. VisaNet completed a three-year overhaul of their assembler-language-based clearing application and they typically modify 2 million lines of code annually. The firm upgrades system security on an ongoing basis, as well as customer service applications. Richard Knight has assigned four risk level ratings, and reviews the system constantly according to his demanding criterion.

Difficult, pp. 217–218

Learning Objective 3

7. Name four of the seven phases in the rational decision-making model.

a. Define and diagnose the problemb. Set goalsc. Search for alternative solutionsd. Compare and evaluate alternative solutionse. Choose among alternative solutionsf. Implement the solution selectedg. Follow up and control the results

Moderate, pp. 219–225

8. Describe the parts of the bounded rationality model.

a. The individual’s tendencies to select less than the best goal or alternative solution (satisficing).

b. The individual’s tendencies to engage in a limited search for alternative solutions.c. The individual’s tendencies to have inadequate information and control over external

and internal environmental forces influencing the outcomes of decisions.

Moderate, pp. 226–228

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9. Define and give examples of two of the five kinds of information processing biases common to bounded rationality decision making.

a. The availability bias means that a person easily recalls specific instances of an event and overestimates how frequently the event occurs. Example: Someone who has been in a serious automobile accident will overestimate the frequency of such accidents.

b. The selective perception bias means that people see what they expect to see, tending to seek information consistent with their own views. They downplay conflicting information. Example: Some people are willing to bungee jump but are unwilling to live next to a superfund cleanup site.

c. The concrete information bias means that vivid, direct experience usually prevails over abstract information. Example: If one manager is difficult, all managers are difficult.

d. The law of small numbers bias means that a few incidents or cases may be viewed as representative of a larger population even when they aren’t. Example: After a few well-publicized events of the use of excessive force by police officers, some people may believe that all police use excessive force.

e. The gambler’s fallacy bias means that seeing an unexpected number of similar events can lead to the conviction that an event not seen will occur. Example: After 9 successive reds on a roulette wheel, a player believes the odds of a black on the next spin are greater than 50/50.

Difficult, pp. 226–227

10. When does a stakeholder have power in the political model of decision making?

A stakeholder has power when he or she can control or influence the:a. definition of the problem,b. choice of the goal,c. consideration of alternative solutions,d. selection of the alternative to be implemented, ore. ultimate actions and success of the organization.

Difficult, p. 228

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