NetworkforTeachingEntrepreneurshipTAYLOR COMMUNITYCONSULTINGPROJECT

JAMESONCOOK,DAVIDCRAIN,MINGI LIM,JACOB SHAPIRO,JONATHANZUCKERMAN

DECEMBER9, 2015

1

Agenda

2

Overview

Analysis

Growth

Marketing

Funding

Timeline

IntendedResults

NFTEOrganizationBreakdown

3

MissionStatement:“Toprovideprogramsthatinspireyoungpeoplefromlow-incomecommunitiestostayinschool,torecognizebusinessopportunitiesandtoplanforsuccessfulfutures.”

Overview Analysis Growth Marketing Funding Timeline Results

FastFacts

KeyDifferentiators

OfferedPrograms

• Founded inNYCbySteveMariotti in1987• Low-income“streetsmarts” leadsto“academicsmarts”and“business smarts”

• Teachesentrepreneurialmindset• Targetslow-income,underrepresentedcommunities

• Yearroundclassroomcurriculumandonlineprogram• Yearlycompetitionsandsummercamps

ProjectGoals1.

2.

3.

4.

• ConductcomparativeandSWOTanalysisforsimilaryouthdevelopmentorganizations• Determinerelevantbestpractices

• CompileacomprehensivelistofschoolsintheGreaterSTLareathatmeetNFTE’scriteria• DevelopamodelprojectingNFTE’sgrowthinthearea

• Recommendcreativemarketingstrategiestospreadyouthentrepreneurshipthroughsocialmedia

• Establishbest-practicesforseekinggrants• FindwaystoforgenewrelationshipswithdonorswillingtofundNFTE’smission

4Overview Analysis Growth Marketing Funding Timeline Results

NFTESWOTAnalysis

55555Overview Analysis Growth Marketing Funding Timeline Results

Strengths Weaknesses

Opportunities Threats

• Unique targetmarket:underrepresentedminorities• Uniqueoffering: teachingentrepreneurship

• Staffconstraints• Smalllocalpresence

• Growth&funding• Increasedinvolvement&partnershipwithdonors&

alumni

• Competingforfunds& resourceswithotherlocalorganizations

• Mustprovegrowth& impactplans tojustifyfunds

IndustrySWOTAnalysis

6Overview Analysis Growth Marketing Funding Timeline Results

Strengths Weaknesses

Opportunities Threats

• Participationwithdonors, students,&alumni• PartnershipswithSTLEducationalBoards&relevant

networkingorganizations

• Lackentrepreneurship-centeredprogram

• Increasedspecificationofprogramming tocatertodifferentcareerinterests

• Involvemoredemographicgroups

• Overlappingofgoalscouldhindertotalprogress• Competitionforfinitefunds

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Growth

HolisticCompatibilityRankings

•MissouriAnnualPerformanceReview(APR)

•Above50%Free&ReducedLunch

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Variables

Overview Analysis Growth Marketing Funding Timeline Results

ModelOutcomes

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Result:ListofTop15MostCompatibleSchoolsforNFTE

ExpansionintoRecommendedSchools

2xNFTECurrentStudentBaseby2018

GrowthModel

10Overview Analysis Growth Marketing Funding Timeline Results

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Marketing

MarketingSocialMediaIntern

CourseSyllabusforMentors

MentorGrowthStrategy

InternshipProgram

Piazza

Events

Partnerships

1212Overview Analysis Growth Marketing Funding Timeline Results

Increaseparticipationofmentors,donors,andstudents

PublicSTLLinkedIn

13Overview Analysis Growth Marketing Funding Timeline Results

STLMetroAlumniPage

14Overview Analysis Growth Marketing Funding Timeline Results

FacebookPage

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CourseSyllabus

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MentorGrowthStrategy•WashU StudentEntrepreneurialProgram•EntrepreneurshipandVentureCapitalAssociation•Co- WorkingSpaces(T-REX,CIC,TechArtista,Nebula)•GoogleFormforPipelineListofMentors

17Overview Analysis Growth Marketing Funding Timeline Results

InternshipProgram•BringStudenttoWorkDay•RotationalSummerInternship•KeyPartners:T-REX,CIC,TechArtista,Nebula

18Overview Analysis Growth Marketing Funding Timeline Results

Piazza

SystematicallyconnectingNFTEteachers,students,andparents

19Overview Analysis Growth Marketing Funding Timeline Results

Events•Goal:Engagecurrentstudents,donors,andalumnithroughfrequentprogrammingcalendar

•Results:• Studentswilllearnfrom&connectwithinfluentialSTLleaders• DonorswillstayuptodatewithNFTE• Donorsandalumniwillbeinspiredbytheoutstandingstudents&wanttogetmoreinvolved

EventIdeas

CharityGolfTournament

CasinoNight&SilentAuction

AwardsGala&Banquet CoffeeChats STLArts&

Diversity

20Overview Analysis Growth Marketing Funding Timeline Results

Partnerships•GetrecognitionfromSTLBoardofEducation&STLPublicSchools

•Joincareeradvancement&public schoolprincipals networkinggroups

•Partnerwithlocalorganizationsandbusiness schoolsonrelevantprogramming

•Results:Learnbestpractices,gainrecognition,createapresence,&developmorepartnershipopportunities

21Overview Analysis Growth Marketing Funding Timeline Results

Funding22

Funding

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1.

2.

3.

A

Createa3YearStrategicPlanoutliningperformancegoals

Makefundraising akeyinitiativeamongboardmembers

ImmediateFundraising Targets

232323Overview Analysis Growth Marketing Funding Timeline Results

B

BanksintheSt.LouisArea

EYEntrepreneuroftheYearCentralMidwestProgram

3YearPerformanceGoals

FY2017

GrowthTarget:• 500students (75summer

camp,400+class)

FundingTarget:• $400K(toincludeadditional

staffmember’ssalary+benefits)

2424Overview Analysis Growth Marketing Funding Timeline Results

FY2018

GrowthTarget:• 200students*• 1-2newschoolpartnerships• Additionalcourseofferingsin

currentschools

FundingTarget:• $450-500Ktoachieveabove

FY2019

GrowthTarget:• 240students*

FundingTarget:• $500-600K(toincludepart

timeofficemanagersalary)

*20%growth

NFTESTLYouthEntrepreneurshipChallenge

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DrawUponInternalConnectionstoIncreaseEventSponsorship

• EmphasizefundraisingasakeyinitiativeforAdivsoryBoard

• EncourageCitiandSt.LouisFederalReservetogetinvolvedintheEntrepreneurshipChallenge;currentlydonotdonate

• ‘Metoo’effect

Overview Analysis Growth Marketing Funding Timeline Results

FundraisingTargets

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Local Banks

• CommunityReinvestmentActmandatescommercialbanksinvest in thecommunity

• Compiledcontactinfofor CRA officers

NFTELAreceivesindividualbankdonationsof$5-10K

EYEntrepreneuroftheYearCentralMidwestProgram

• EYhasdemonstratedcommitment toNFTE• HeldinJune,recognized asoneof themost

prestigiousbusinessawardprograms inthecountry

• AwardsexemplaryentrepreneursfromMissouriandKansas

• Onemetric:personalcommitmenttotheirbusinessesandcommunities

NFTESTLcanconnectwithlocalentrepreneursandleveragetheir

connectionstogrowbase

Overview Analysis Growth Marketing Funding Timeline Results

ImplementationTimelineAction Month1 Month2 Month3 Month4 Month5

GetFunding CallBankCRAOfficers

FollowUpForDonorSponsorship

SocialMediaIntern

BeginRecruitment

Secure&TrainIntern Intern:ExecuteSocialMediaCampaign

ProgramExpansion

ContactPrincipals FollowUp&InitiateInfoSessionswithSchoolAdmin

Outreach GetTheBoardonBoard!AttendCommunityEvents&NetworkwithKeyStakeholders

27Overview Analysis Growth Marketing Funding Timeline Results

Conclusion

GrowthOpportunities Marketing&CommunityEngagement Funding

StrategicObjectives

Recommendations

ExpandREACH MaximizeIMPACT FinancialSUSTAINABILITY

28Overview Analysis Growth Marketing Funding Timeline Results

ThankYou!

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