Charity campaign

SASH website

They also have a page on their website that tell you how you can help. They have three different boxes that tell you how you can help, with clear white writing that easy to read especially against the green background. They have out links where they have put ‘read more’ to direct you to another page which has more details about

SASH website

SASH have got some statistics on their website, this is to show how they are improving peoples lives after they are homeless, for example is says ‘37 young people were helped over the year’ this shows people that what they are doing is working, so by the public making donations and the charity having fundraisers they are making an impact and you can see that there charity is working so more people are then likely to make a donation and help out. It also says that ‘22 new lodgers joined SASH during the year’ so this shows that more homeless people are hearing about the charity and going there for help.

colour scheme

ideas

SASH – CalibriSASH – Gothic SASH – Berlin sansSASH- TahomaSASH - Verdana

Have the ‘A’ in the logo wedged out a bit, so people see it as a door that’s open. As the volunteers doors are always open from homeless people.

Mainly black writing.Logo writing will be black.

SASH

Poster- logo on top left corner, image in middle of page, centred more to the right. Facts from questionnaire research at the bottom. Writing of what SASH is about covering the page.

All writing the same size about SASH, writing at the bottom smaller but bold as its still important. Number and website from SASH at bottom in bigger writing and bold.

Stick with SASH colour scheme, green and white

Keep the same slogan, change the font style

Keep logo exactly the same, colours and style.

Keep style the same but change the colours

Use images from the internet but edit them in Photoshop to make them more original

leafletbillboard

Bus shelter advert

Pony maker (dafont)

Mood boardCalibri

Adobe Gothic

‘Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. ‘

‘People who are homeless are not social inadequate. They are people without homes.’

‘Homeless, not helpless.’

‘being homeless was not the plan.’

Berlin sans

Tahoma

Verdana

Arial black

Britannic Bold

black and white images

Mood board

‘Purple is the colour for royalties. It stands for luxury, wealth, and sophistication. It is also the colour of passion, romance and sensitivity. Purple is the third favourite colour in terms of colour preference after blue and green.’

Posters with facts and statistics, make people think more

Mixture of bright and dull colours

Arial Black

Arial Rounded

Candara

Elephant

Bold, big writing so it stands out

Mood board‘orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.’

Tahoma

Arial black

Adobe Garamond

Bookman Old Style

Comic Sans MS

Bright colour for posters, catches peoples eyes more.

Big writing easy to read, more clear.

Logo ideas

Flat PlansI have decided I will take my own image and I would like it to go here covering quite a lot of the poster. I think this would be a good idea because more people look at pictures and many don’t think they need to read the information, so by having a good picture that shows a lot, it will make people more interested in the poster and make them read it.

As the posters are for SASH, I will include what SASH do and contact details at the bottom, in case people need them.

I will put the SASH logo here, this will let people know what the poster is for and who the charity is.

In this space, I will put information I have found out about homelessness and also any research I have received from my quesionnaire.

Flat Plans

I will put the SASH logo here, this will let people know what the poster is for and who the charity is.

I will have the photograph covering the full poster because I think adverts are more effect if there is a good photograph and if its bigger it will draw more peoples attention to it.

As the posters are for SASH, I will include contact details at the bottom, in case people need them.

Flat PlansI will put the SASH logo here, this will let people know what the poster is for and who the charity is.

As the posters are for SASH, I will include contact details at the bottom, in case people need them.

I have decided to take my own photographs as then I will not have to worry about copyright. I have decided the photograph will be positioned in the top right of the poster.