2. What do we mean by House Style? Consistent use of text type,
graphics, logo, colours throughout our work Positioning of logo and
graphics Helps customers to recognise the brand Creates a corporate
image and identifies the product the company is selling
3. Example Tesco - website Tesco: use logos on everything.
Colours are: Blue, red and white. Slogan is: Every little
helps.
4. Tesco - Fixtures Stores Petrol Trolleys & Bags
5. Tesco - Products Value range Standard products Finest
range
6. Tesco - Leaflets
7. Tesco Business documents Formal Letter Receipt
8. Your documents You need to show that you have a consistent
style throughout your business documents You will need to produce a
simple logo which use it on all your documents Stick to the same
font as much as possible Use the same colours or decide on a range
and stick to it Dont use lots of different text sizes on the same
document