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Presentation on the business challenges of using Big Data in Retail with a bit of storytelling on why this is not new! @The Fifth Elephant conference in Bangalore on 28 July 2012 See the notes for more talking points.
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Targeting the Moment of Truth: Using BIG DATA in RETAIL
Amit Kapoor
Big Data
Small Data
Wicked Problems
Structure | Synthesis |
Solving | Storytelling
Make
CHANGEhappen
Retail is Personal
Retail is Local
Retail is Evolving
Footfall
Customers
Items in Basket
Average Item Price
Merchandise
Store Space
Employee
Central
Margin: 3.8%
Q Ratio: 0.8
Efficient [supply]
Optimize [demand]
Effective [customer]
Point of Sale [POS]
Retail Link
RFID
Demand Sensing
Multi Enterprise Inventory View
Demand Driven Supply Chain
What is Water?
Observation
The Science [Art] of Shopping
Entry zone twilight We need hands
Economical signageWalk on the right
Interception
Don’t see prices [men]
No jostle [women]Accessibility
[seniors]2 min checkout
In-store Insight [Video, Mobile, POS]
Design –
Merchandise – Operations
Next Best OffersEnhance Multi-
Channel Demand Shaping
Consumer PrivacyLegacy IT and
MindsetTalent
