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Universidad Simón Bolívar Departamento de Ciencia y Tecnología del Comportamiento Sociedad Informacional – CCZ-654 Prof. Sofía Peinado. ENSAYO: E-LEARNING.

Target Market Strategies

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Page 1: Target Market Strategies

DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare

(603) 689 – 4513 / [email protected]

TARGET MARKET Characteristics:

o Behavioralo Demographicso Geographyo Psychographics (key values and motivators)o Size of market

Tipso Start smallo Offer something specialo Draw a customer sketcho Incorporate your customer profile in your business plan and create compelling content

that will draw their attention

Helpful Resources Marketing Elements: Define & Analyze Your Market, http://drseanharry.com/what-makes-you-

unique/brand-you/marketing-elements-define-analyze-your-market/ Create a Customer Profile To Attract The Right Customers -

http://memokitchen.com/blog/creating-a-customer-profile/