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Tame your internet superpowers! Per Axbom

Tame Your Internet Superpowers

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My presentation from IVA's Royal Technology Forum

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Page 1: Tame Your Internet Superpowers

Tame your internet

superpowers!

Per Axbom

Page 2: Tame Your Internet Superpowers

Daddy, daddy! You know what!?

A bird flew into a window at pre-school today. How long is the

woodcock’s beak daddy?

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Honey, why don’t you call when you get home!?

You’re embarassing.

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Picture yourselves...

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• 1000s listen to me every day.

•My own support organisation in China.

• I program the VCR when I’m on the bus.

• I can see where my friends and family are on a map, right now.

• Free, instant dialogue with politicians.

• I can answer any question in minutes.

•My own magazine with free, global distribution.

•Can walk down the street and see through walls.

• Every week I Watch TV with strangers.

• I loan 25 dollars to strangers in Liberia.

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This is my everyday life.

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Watching TV with strangers

21

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People steal from me all the

time.

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Sometimes I feel like I

have superpowers.

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But there isa gap.

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Between people with...

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...and without superpowers.

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skeptics

superpowers

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“The Americans have need of the telephone, but we do not. We have plenty

of messenger boys.”

— Sir William Preece, Chief Engineer,British Post Office, 1878.

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“The horse is here to stay but the

automobile is only a novelty – a fad.”

— The president of the Michigan Savings Bank advising Henry Ford’s

lawyer, Horace Rackham, not to invest in the Ford

Motor Co., 1903

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“The cinema is little more than a fad. It’s canned drama. What

audiences really want to see is flesh and

blood on the stage.”

— Charlie Chaplin, actor, producer, director, and

studio founder, 1916

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“The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?”

— Associates of David Sarnoff responding to the latter’s call for investment in the radio in 1921.

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“Television won’t last. It’s a flash in the pan.”— Mary Somerville, pioneer of radio educational broadcasts, 1948.

“[TV] won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.”

— Darryl Zanuck, movie producer, 20th Century Fox, 1946.

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Skeptics have the wrong

outset

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It’s not about what technology can do

for humans...

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It’s about what humans can do

with technology...

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sup m8? m 1ndering if yer cming 2moro. cu l8r k?

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Sugata Mitra

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hole-in-the-wall

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one laptop per child

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These children will know as much as you

and me...

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...and more.

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Name three leading politicians in

China?

In India?In Pakistan?In Zimbabwe?

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Can technology

replace teachers?

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Hasn’t it already?

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What does it all mean for

companies?

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A very happy customer tells3 other people.

An unhappy customer tells12 other people.

A very unhappy customer tells20 other people.

Sources:: TARP, Bain & Co., ECSW(from the book Customer Genius by Peter Fiske)

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"I should have flown with someone else, or gone by car, 'cause United breaks guitars."

David Carroll and his bandSons of Maxwell

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•150 000 views in 1 day

•5 million in 2 months

•9 million in 1 year

•Speaker incomes...

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400 million copies soldin over 65 languages

Time to release Chinese translation on the Chinese market:6 months

Time to release unofficial Chinese translation to the world: 1 week

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Companies are confusing

enthusiastic, engaged humans

with acts of crime.

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How is this possible?

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D

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D

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D

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D

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D

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TIME

PLACE

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TIME

PLACE

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I want the web version of this! Or do you think there’s as an app?

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I need to transfer money.

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Mikemusa

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Ory Okolloh

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“The campaign’s official stuff they created for YouTube was watched

for 14.5 million hours,” Mr. Trippi said. “To buy 14.5

million hours on broadcast TV is $47

million.”

900 years

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Donations toObama’s campaign

156

500

offline online

Average donation was 80 dollars.

Most people donated more than once.

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What is there to be afraid of?

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and beware of...

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No video

No pictures

“Old school”

No networks

No animations

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“New school?”

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“So cool!”

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If you wish to steal from me you can start with this presentation. Find it here:

axbom.se/superpowers

Just remember to share with other thieves.Sooner or later we will all learn something.

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