DIGITAL & SOCIAL MEDIA MANAGEMENT

What to expect from

this presentation?

Quick facts on why social media is important.

Cuffs of Love – where we are today

Talkabout social media strategy – what we do,

how we propose to do it etc.

Erik Qualman, Author , Socionomics

50%

Over

of the world’s population is under

30 years old

Social Media has

overtaken pornography

as the #1 activity

on the Web

YEARS TO REACH 50 million USERS

Radio

38

Years

TV

13

Years

Internet

4

Years

IPOD

3

Years

If Facebook were a country

it would be the world’s

3rd largest

1. China

2. India

3. facebook 4. United States

5. Indonesia

6. Brazil

7. Pakistan

Awareness of Facebook

is close to 100% More than 1 billion people use social networks.

World’s Top 20 largest brands are 25% of search results for the

links to user-generated content

34% of bloggers post opinions about products & brands

Do you know what they are saying

about your brand?

Do you like what they are saying

about your brand? better

Only 18% of traditional campaigns

generate a positive ROI

90% of people skip ads via TiVO/DVR/SKY

Kindle eBooks Outsold Paper books on Christmas

60 million status

updates happen on

Facebook daily

We no longer

search for news,

the news finds us

We will no longer search for products and services

They will find us via social media

24 of the 25 Largest Newspapers are

Experiencing Record Declines in Circulation

SOCIAL MEDIA STRATEGY - ENGAGEMENT

What is social media?

– your customers

– your employees

– your investors

– your critics

– your fans

– your competition....

– anyone who has internet access and an opinion.

An online conversation between...

Social media is practical

Your audience = socially media enabled

People connect online with their offline friends. People love to connect to people.

SOCIAL CONSUMER BEHAVIOUR

38% of internet users have a smart phone. They are more intensive users of social networks than people without a smartphone.

37 minutes is

the average time

members spend

each time they log

in to Facebook

>50% of social network users are connected to brands.

Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.

Customers want to be involved with companies. Bring them in the boardroom to improve the relationship.

44% CONVERSATIONS

MORE ENGAGEMENT

MYTH: Social Media is free

Getting it right takes planning, creative insight, product

management, experience and other resources, all of which have

costs associated with them.

Resources required for social media may include:

– Strategic consultation

– Training

– Creating content

– Integrating tools

– Distributing content

– Relationship management

– Measuring value

Twitter is free.

Facebook is free.

Linkedin is free.

Google Alerts is free.

Expertise, however, isn’t.

Our love starts from £500 per month for a comprehensive service

Thanks for listening.

Contact us 0208 931 9300 to talk more.

Proposal prepared by Daniel Graham

For CUFFS OF LONDON

Date: 18/04/12

#talkaboutsocialmedia

talkaboutsocialmedia.co.uk