Social Media Marketing Basics

Relationship Marketing (70's-80's)

long-term and mutually beneficial arrangement ...

providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.

Traditional Marketing vs. Relationship Marketing

Broadcast Message

Company Driven

Advertisements

Scheduled

Distant

Contact Lists

Control

Talk

Engage Target Consumers

Consumer Driven

Conversations

Real Time

Personal

Relationships

Surrender

Listen

Relationship Marketing
Then

Relationship Marketing
Now

What are Social Media?

Blogging

Twitter

Photo Sharing

Video Sharing

Forums

Podcasts

Social Networks

Chat Rooms

Wikis

Mobile Apps

Virtual Worlds

Word of Mouth

The Flow of Social Media

Social Media Marketing Essentials

Passion

Sense of Humor

A Love of People

Creation of a Community

A Personal Touch

Facebook Personal Profile

Facebook Business Page

Why a Business Page?

Great for brands * Resembles a profile page * Conversational * Search Engine Friendly * Custom Landing Page * Pair with a widget on your site * Page creators name is hidden * Customized URL * Updates may show in fans streams/feeds * Traffic driver * Add photos, post videos, notes, etc.

Custom Landing Page

Listen

Search.Twitter.com

Listen

Facebook

Entertain

Entertain

Customer Service

Customer Service

Harness Influence

Other businesses/employers

Celebrities or well known figures

People with large personal followings

Bloggers

MOMS!

Harness Influence: Moms!

The Power of a Blog

Although well still go to a local farm for the experience, we did already get our our tree* yesterday and are putting it up today, spending time thinking about what meaningful traditions we want to initiate in our family to make Christmas different. Starting with what ornaments we will use, we long this year to make Christmas not about the same old glitz and excess and we are sometimes tempted to make it about.*If you get your tree from Cartners tree farm in North Carolina, too (Yes, they deliver!), they will give The Liz Logelin Foundation 10% of the sale. (And no, we didnt get paid to advertise about their farm and arent getting a cut of the proceeds. We just believe in their business, love our tree from them and are thrilled that theyre willing to donate to a foundation that means a lot to us, too.) Just mention MckMama when ordering or visiting their farm in person! They also sell wreaths!

Harness Influence Bloggers/Vloggers

Facebook Places/Foursquare

Foursquare

Facebook Places

Claim? YES

Merge? NO

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Need More Information?

Talk of the Town WorkshopFacebook Business Pages 101 April 2 2011, 9AM-12AMBroyhill Inn