eTaxi by TAL

TaeHee Yoon 2009973822

Timothy Wong 2009973614

Abel Cheng 2009973547

Alice Chan 2009960459

Athena Chau 2009969617 Linna Chang 2009960629

01. What are the problems?

Problem 1: To Catch a Taxi

Problem 2: Payment Method

Problem 3: Security

1. Front, Back or Cabin View (Safety)2. Remaining Distance3. Sound Recording4. Pending Order List5. GPS Map6. Speed and Heading Directions7. Selected Order Details8. Vehicle Model Icon

Problem 4: Rating System

02. How Does It Works?

A. Book with the Mobile Applications

Step 01:

B. Book via text message

C. Book on the web

To Order a Taxi…

Step 02:

Choose a company by star rating, bookmark your favorite companies, even get a fare estimate!

Step 03:

Taxi locates you via GPS or Wi-Fi and finds taxi companies near you.

Step 04:

Step 05

• A variety of Payment methods• Easy, Convenient and Safe• Reduce the Risk of Taxi Robbery (Less cash in taxi)• Passengers can keep track of taxi expenses in personal internet

account

Payment Methods

Security

• Trace a taxi by GPS system• Keep passengers safe to the

destination

A. Security (especially for female passengers at night)

• details of every trip recorded

• family/friends of female travelers can watch the journey on internet

B. During accident, emergency services can locate taxi

C. Alarm button if threatened by passenger

Evaluation

• Evaluate the taxi service on the mobile

• Upgrade the service and improve driver’s performance and professionalism

03. Who’s Involved?

Stakeholders

Passengers

Taxi service center

Advertise-ment

companies

Mobile operators

Octopus

Creditcard

companies

Website hosting/

web booking

GPS system

Meter suppliers, handset

suppliers, GPS-suppliers

Taxi drivers

Partnerships with businesses including

restaurants, hotels, airlines and

retail chains

• Patent the concept

• Expand to other cities (e.g. Tokyo, Seoul, Taipei etc.)

• Loyalty program

• Taxi companies

• Franchising concept

• Partnerships with businesses including restaurants, hotels, airlines and retail chains

Marketability

04. Summary

• Provide fast, comfortable, reliable and safe ride with a minimum of hassle or worry

• Total passenger experience makes riders feel like valued customers

• Highly efficient by real time matching taxi and passenger

• Advanced booking – find different vehicles to serve different needs (big/small,

able-bodied/disabled, long/short trips)

• Easy to trace lost items in taxi

• Security, especially when returning home late

Passengers Perspective

• Reduce waiting time, increase productivity and revenue

• Enhance security by alarm button

• Instant traffic condition information

• Rating system -> upgrading the service and improve driver performance and professionalism

Drivers Perspective

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