Taking things forward

Taking Things Forward- Making Connections -

ABOUT METODAY’S TRENDSWHERE TO START?MOVE TO DELIVEREXAMPLES

About Me

3 sectors1 EP

1 Office

4 Associations

1 Office

3 Sectors

1 Network

1 Office

2 Sectors

1 Person

53 Countries

ME

TODAY’S TRENDS

The Need for ConnectionsWhat’s changed?

• In-house to out-of-house

• Information explosion

• Nimble outflank large

• And now shrinking of budgets

• The rise of fluctuating, short term, networks

What’s changed?

Traditional Digitally enabledFlanker

New business model

What’s changed?

Music ShopsNapster

(P2P)iTunes

What’s changed?

Games Workshop 3D Printing Thingiverse

What’s changed?

NHS Patient.co.uk ??

What’s changed?

Universities Online video

TEDYouTube EDU

iTunes UA global accredition?

The Need for ConnectionsWhat’s changed?

Government Social MediaFixmystreet

Twitter hashtagsAnother way??

The need for better network management

• People in a room = serendipity

• Hope = lack of planning and vision

• Miscommunication = fault of the broker

• Different tasks = need different actors


What’s the one thing you want out of today’s meeting?I’ll write them down

#mc1611

The current explosions

• Information

• Connectivity

• Technology

WHERE TO START?

Curation is up and coming

• The creator creates

• The curator curates

Stop creating, start curating –> start with the need

Assume that what you need exists (it probably does)

We’re talking a shift from tech dev to social innovationand social curation


The old way,

The new way,

CreatedAgeing and Later Life Research

Practice and Service

Delivery

Better practice

and service delivery

CuratedResearch

(some from Ageing and Later Life )

Practice and Service Delivery

Better practice and

service delivery

Why, How, What

• Know why you are acting

– vision

• Think how best to achieve this

– strategy

• What is needed

– Tools and mechanisms

Negative Brainstorming gives us theChallenges to be tackled

Better practice

and service delivery

Rising Relative Costs

Over Demand

Patient data

MOVE TO DELIVER

Two models that release creativity

What the models share

• Create the rules of the game around a vision

• Not all actors need to know how it works – it works

• All actors are outside the organisation but agree to play

• Self-selecting processes filter the system

• The FA and Apple are the home of the ecosystem

The cow in the room

• Some see head some see a leg

• The owner knows it’s a cow

• Some see revenue, some see prestige

• The owner knows the big vision and why they want to play

• The owner thinks big but reveals small

From Vision to Engagement

• Think through what you want to achieve• Take out the principles involved• Benchmark off others that

share the same principles• Find the incentives that

mobilise each community and use them• Harness the crowd for ideas• Check for new tech and flankers• KISS – avoid the obvious barriers• Go with the willing not always the ones you want

How to engage

• What are the principles of rising rel. costs?

• Who share the same principles?

• What are the incentives that mobilise each community?

• Design your interaction – Any flankers?

• Obvious barriers identified – can they be ignored?

• Who’s willing and able?

Rising Relative Costs

How to engage

• What are the principles of over demand?






Over Demand

How to engagePatient data

• What are the principles of patient data?






Comms is essential

• Communicate the Why not the tools (become your vision)

• Forge interactions by design

• The broker must be multi-lingual (so a new common language is created)

• Use self-selecting marketing

• Decisions taken together, convinced separately

Business

Taking things forward