@lbrynleyjones

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Clients

Social + Content Measurement

Team (hiring!)

Source: B2B Content Marketing 2015 – Content Marketing Institute

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35% of B2B marketers have a documented content marketing strategy.

94% of B2B marketers use LinkedIn to share content, making it he most popular platform.

70% of B2B marketers are creating more content than they did a year ago.

58% of B2B marketers use search engine marketing (+ say it’s the most expensive).

32% say they are challenged with finding trained content marketing professionals.

62% of B2B marketers say they use infographics (up from 51%).

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“You get an instruction manual with your DVD player. You throw it in the trash, and you go to YouTube.”

- Jason Miller, author of “Welcome to the funnel”

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http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge

How to get it right!

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Idiots on ladders

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RESULT: 1,000+ downloads

In the 9 months since launch, the campaign has generated measurable business results. It has changed the perception of Xerox with key prospects and generated over 1000 new sales appointments, with more than $1B in pipeline revenue.

Nikki Fisher, Solutions Insights

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RESULT: 990 Tweets, 17,300 viewed their Sustainability report

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①  Use the most compelling statistic or fact as the title – e.g. 7% of Twitter users aren’t human

②  Find an interesting angle – e.g. 10 inventions that shouldn’t work under water, but do

③  Make it accessible – e.g. 5 things you didn’t know about bluetooth

④  Make it topical – e.g. What today’s [insert news] means for your [insert industry] business

⑤  Focus on search engine optimisation – e.g. The beginner’s guide to smart thermostats

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© Our Social Times 2015

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Bright Bull Study: B2B Lead Generation Lessons from 4000 Businesses

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Image credit: RankManiac

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For a discussion about your B2B content marketing strategy, contact us @ oursocialtimes.com