Embed Size (px)
Citation preview
Robert HolzerMatter Unlimited @robmatters
Taking Stakeholder Engagement to a Whole New Level: Virtual Reality as a Tool for Empathy Building
#SB16SD #ActivatingPurpose
| Matter Unlimited3 ©2016 Matter Unlimited | Private and Confidential
VR For Social Impact
4
With the advent of Virtual Reality (VR), we are living through a “Radio to TV” paradigm shift.
5
But how do we harness the power of VR/AR for good?
6
One third of Americans have little or no confidence in charities, and are skeptical of brands’ CSR efforts.
7
VR can transport us to see first hand the work of organizations, allowing an audience to feel their impact.
8
Deeper Empathy
Inspire Action
9
10
11
12
“This is a direct connection. You are in the place, you are with the people… you are a part of it.”
- Harrison Ford
Inside Impact: East Africa, was the most successful activation ever at the Clinton Global Initiative and changed the paradigm of VR for social good.
Key Influencer Event Appearances (2015-2016)Oculus Connect, Clinton Global Initiative Annual Meeting, Future of
Storytelling, PopTech, Summit At Sea, Social Innovation Summit,
SXSW, Cannes Lions Festival, Harvard Social Enterprise
Conference, Tribeca Film Festival, Sustainable Brands Conference,
and on permanent exhibition at the Phi Centre museum in
Montreal.
www.insideimpactVRcom
149,463,151 total impressions
1,179,600 total film views$4,290,000,000 ESt. earned media
Featured in:
Traction
EMMY NOMINATED
According to a recent 2016 Goldman Sachs report, the predicted base market for VR/AR is $80 billion, and the best case market is $182 billion in revenue by 2025.
VR / AR Market Opportunity
Source: Goldman Sachs, 2016
FINANCIAL BACKING GLOBAL INTEREST
SELLING OUTSHIPPING OUT
15
Leveraging VR
16
What’s your story, and how can VR bring the world in to feel your impact?
THANK YOU!
#SB16SD #ActivatingPurpose
Please take a few moments to complete the feedback survey in the SB’16 mobile app
