Tailoring Civic Engagement Methods

to Serve a Changing World:

A Hands-On Workshop

Thursday, September 20, 2012

SNEAPA session C4, 1:45-3:15pm

Who We Are

Ruth Fitzgerald, AICP

Fitzgerald & Halliday, Inc.

Hartford, CT

Daphne Politis, AICP

Community Circle

Lexington, MA

Jill Barrett, MSW

Fitzgerald & Halliday, Inc.

Hartford, CT

Bill Schwartz, AICP

the Collaborative, Inc.

Boston, MA

Emily Torres-Cullinane,

Metropolitan Area Planning

Council, Boston, MA

Jim Purdy, AICP

the Collaborative, Inc.

Boston, MA

Manisha Bewtra, AICP

Metropolitan Area Planning

Council, Boston, MA

Francisco Gomes, AICP, ASLA

Fitzgerald & Halliday, Inc.

Hartford, CT

Agenda

• Why Bother?

• Tailoring Tips

• Small Group Activity

• Wrap Up

• Evaluate Us!

Why bother?

Tailoring tips

Purpose: What are you trying to achieve?

Level of engagement: How much do you need?

Constraints: What are your resources?

Stakeholders: Who will be affected?

Messaging: How will you communicate?

Setting the stage: How will you involve them?

Tools and methods: Inform, engage, & activate!

Break it down…

Purpose: What are you trying to achieve?

Level of engagement: How much do you need?

Constraints: What are your resources?

Stakeholders: Who will be affected?

Project partners

Usual suspects

Champions

Ambassadors

Go Beyond

Messaging: How will you communicate?

Setting the Stage: How will you involve them?

Be inclusive

Make it fun

Reach out in many ways

Tools and Methods: Inform, engage, activate!

Website and email list

Phone tree

Press coverage

Social media

Online survey

Storytelling

Role playing

Hands-on activities

Instant polling

Tailor, Tailor, Tailor

• Tailor your tools

• Embrace technology

• Be creative, have fun, try something new!

• Inform, Engage, Activate!

In summary…

Now it’s your turn!

• Go to the table with your assigned letter

• Discuss four scenarios (different conditions for

each)

• Getting ready for the big vote

• The new demographics

• A transformative development project

• Overcoming apathy

• Facilitators will provide details and report back

Small Group Activity (30 minutes)

Wrap-up and Evaluate!

1. Milkshake

2. Cabinet

3. Frappe

4. Batido

What do you call this?

1. Yes, I learned a lot!

2. I learned a couple new things.

3. I only learned what different people called

blended beverages.

4. No, but I drew some great doodles on my

handouts.

Did you learn something new?

1. Immediately!

2. Eventually.

3. Not likely.

Will you use this information?

1. Yes, I met more than 1 new person.

2. Yes, I met 1 new person.

3. No.

Did you meet someone new who you

will keep in touch with?

1. Strongly Agree

2. Agree

3. Neutral

4. Disagree

5. Strongly Disagree

This event exceeded my expectations.

Thank you to all! … and now, one lucky winner will

receive a prize to help you tailor!