We shopping, but…

Problem

A hybrid recommendation

system that knows what

clothes you want before you do

Market

demo

Problem

Who Will Use Tailored Fit?

1. Women. Age 18-44, 70-81% of whom shop online

2. Professionals. To shop quickly and reliably

3. Businesses. For promotion and market analytics

Users

The Clothing Market Keeps Growing

2012: Growth rate of 5%

2013: 7-9%, 13% in some areas

By 2014: Womenswear (621b) + Menswear (402b)

> 1 Trillion dollar industry

Market

?

How do we tap

this market

Market

Market

Shopping Social Learns Preferences Analytics

Some of the Retailers We Can

Feature Immediately

Revenue

A Three-Part Revenue Model…

1. Affiliates. We earn commissions on sales to other sites

2. Sponsors. Paid suggestions that fit your preferences

3. Data. In-depth customer analytics that no one brand’s

site can generate

Revenue

The Data We Can Provide…

1. Trends. What’s trending and what’s going to start trending

2. Competitors. Popular clothes that you don’t offer

3. Demographics. Facebook/Twitter personal data

Revenue

The Cost To Us…

1. People.

2. Technology.

Revenue

?

Do People Want to

Use Tailored Fit

Validation

“I wear petites and have a range of

styles from Lafayette 143 to Armani

and Talbots. A website that can zero

in on style and quality is an incredible

asset.” - Cherie

“I'm clueless when it comes to style. But if I can

just plug in the designer that my wife buys me

for Christmas, I know I'll be buying something

she'd approve of“ - Randall

“This is actually very cool, good luck!” -Jarry

“I am in love with the idea of Tailored

Fit...absolutely needed!” - Jenni

“...can’t wait ‘till it comes out.” - Daren

“This would probably make me buy way too much…” - Eric

“It would save me so much time!” - Angela

“It's a solid idea and it would definitely

have a need market. People need

clothing. People have money. People

have tastes.” - Devin

“When I have a style in mind, it's annoying to

have to comb through pages and pages of

clothes to find what I'm looking for. But this lets

me find what I'm looking for immediately, and

even multiple options” - Sonja

"I think Tailored Fit has convinced

me that I need better than a closet

full of free Dropbox shirts“ - Aaron

…Tailored Fit is perfect for anyone with a busy

lifestyle, it provides me with the outfits I need

to be successful in my career and reduces the

time I spend searching for them - Deniz

Validation

Validation

Would you want to shop with Tailored Fit?

91% Yes

Validation

?

What About

Businesses

Validation

In speaking with a senior director at a major

fashion retailer in NYC with revenues >$1b,

they would be interested in discussing

piloting Tailored Fit’s data analytics once we

have an established user base.

Validation

“…If you package the analytics in a way

that’s easy for businesses to access, it will

add a lot of value to a company’s

marketing strategy“

-- former President/CEO and CMO at American Eagle Outfitters

Validation

Speaking with a major manufacturer in

Pittsburgh, fewer than 20% of products

make it past the first season—a

problem that could be significantly

mitigated with these analytics.

And small businesses would know what

to buy in advance, based on analytics

Validation