idea. small word.

huge potential.

What makes our ideas revolutionary?We discover what your consumer thinks, how

they feel, and what makes them act. Then we

take all those pertinent insights and we fi nd the

one that is the most meaningful — the truth.

We use the truth to drive creativity that is

irresistible. We call this truthology™

danic

a wolc

h

acco

unt m

anag

er

stephanie braun

copywriter

rick abbruzzeseassociate creative director

marianne m

cbean

director, strategic planning

chris

kimdig

ital d

evelo

pertag ge

nerat

es re

volut

ionary

idea

s.

ideas

that

are pr

ovoc

ative

,

infl ue

ntial,

and g

enuin

e.

ideas

that

are w

orth

fi ghti

ng fo

r.

revolutionaryidea

insight

insight

insight

insight

insight

insight

strategyfiltration truth

truthology™

immersion

we uncover pertinent insights by exploring

the consumer mindset, marketplace, brand, and

competition to understand their values and beliefs

truth

the most meaningful, actionable, and motivating

consumer insight

strategy

springboards from the truth to inspire creativity

revolutionary idea

using creativity to bring truth to life, we motivate change in the hearts and minds of the

consumer to create a powerful relationship with the brand

fabio orlandochief creative offi cer

gabriel armstrongexecutive vice president

what g

ood i

s a

revolu

tiona

ry ide

a

if you

don’t

have

the te

am

to ba

ck it

up?

Settin

g the

high

est s

tanda

rd fo

r

ourse

lves a

nd fo

r eve

ry m

embe

r of

the te

am en

sures

we d

elive

r for o

ur

clien

ts. W

e wor

k tire

lessly

to nu

rture

inter

nal s

treng

ths th

at tra

nslat

e into

stron

g exte

rnal

relati

onsh

ips th

at

build

succ

essfu

l bran

ds.

matt orlandopresident

we start with solid leadership

mike

genc

hi

asso

ciate

cre

ative

dire

ctor

michael reneau

executive director

backed by talented people

Our pe

ople

belie

ve in

revo

lution

ary id

eas,

they a

re the

corn

erston

es of

our b

usine

ss.

Every

mem

ber o

f the t

eam

has a

pass

ion fo

r

embr

acing

the t

ruth

– unc

overi

ng th

at irre

futab

le

insigh

t that

will driv

e gro

undb

reakin

g wor

k.

lorele

i der

era

acco

unt s

uper

visor

mar

cus d

ickins

on

tech

nical

direct

or

norina jonessenior digital specialist& producer

matthew orlando

studio manager,

photography

zain zaidi

media & account

coordinator

with

a m

anag

emen

t phil

osop

hy

t

hat fo

sters

succ

ess

We

believ

e in

Busin

ess M

anag

emen

t, wher

e sh

ared

and a

ccounta

ble lea

dersh

ip

is th

e fo

undatio

n for d

rivin

g succ

essf

ul rela

tionsh

ips.

Our visi

on and st

ructu

re su

pports a

n inte

grate

d busin

ess u

nit work

ing a

s one

team

striv

ing to

atta

in th

e objec

tives

and K

PI’s o

f our c

lient

s. An

appro

ach

where

agilit

y supports

effi

cien

t lea

rnin

g curv

es a

nd wher

e co

llabora

tion e

nsure

s we

sourc

e th

e bes

t thin

king fr

om a

ll sta

kehold

ers a

t the

table.

Our curre

ncy is

cre

ativi

ty –

it is

the

bind th

at ti

es a

ll agen

cy d

iscip

lines

, ste

eped

in tr

uth, e

xecu

ted w

ith p

assio

n, acc

ountabilit

y and sh

ared

contri

butions.

peter

kosc

iolek

senio

r des

igne

r

dan g

raham

senio

r pre

press

arti

st

dean

na ke

ffer

med

ia plan

ning

spec

ialist

tammy giddingsstudio manager

bring

ing

revolu

tiona

ry ide

as

to ou

r clie

nts

sand

ra bis

hop

produc

tion

man

ager

fred c

are

acco

unt m

anag

er

pamela albino

account supervisor

ali asim

digital developer

idea

revolution

@ work

clien

ts

featur

ed

experiential

public relationsblog/forum

street level

swiss natural

repositioning campaign

printspecialty

out-of-homefl eet

out-of-homevideo presentation

ricoh canada

brand repositioning

out-of-home

out-of-homestyle-profi le blog

point-of-saletelevision

fi rst choice haircutters

brand awareness

collateral

packagingwebsite/mobile

exhibit

print

cuisipro

new brand development

website

printtelevision

cohv

psa campaign

experiential

wild postings experiential

out-of-home

micrositeonline video

mmic

category awareness campaign

direct

point-of-sale

website

television print

honda canada

national sales event

print

print

online banners

toronto real estate board

awareness campaign

facebook contest sitepreroll

facebook contest site

print

website takeover

ooh

experiential

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website

Red eye, doctor the photo.White eye, see your doctor.

Retinoblastoma. Retinoblastoma is a rare form of eye

cancer that’s 98 % curable if detected early. Children up to age

5 should be screened. It’s easy. Simply take a flash photo of your

child. Where you’d normally see the “red spot” effect in the

eye, Retinoblastoma can show up as a white spot. And that’s

a sign that you should visit your doctor. For more information,

visit aphotocansavealife.com and learn to look for white eye.

Partners In Awareness:

A photo can save more than a memory.It can save your child’s life.

Retinoblastoma. Retinoblastoma is a rare form of eye

cancer that’s 98 % curable if detected early. Children up to age

5 should be screened. It’s easy. Simply take a flash photo of your

child. Where you’d normally see the “red spot” effect in the

eye, Retinoblastoma can show up as a white spot. And that’s

a sign that you should visit your doctor. For more information,

visit aphotocansavealife.com and learn to look for white eye.

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idearevolution.ca

if you are ready to make a real difference

for yourself, your company, your brand,

then you’re ready for tag idea revolution.