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One in every three Americans now owns a smartphone. Not only that, 9% of all web usage in the United States happens via mobile devices. It is projected that within two years 20-25% of all web traffic will be via smartphones. These are your customers. And they are quickly becoming mobile-savvy. In this presentation, we will discuss a relatively new mobile technology available to green industry companies: Quick response codes (QR codes). You will learn: - How real companies are already effectively using QR codes to communicate valuable information and market their products and services - The basics of how QR code technology works--how to create a QR code, how to read a QR code, etc. - Best practices so you can get started using QR code technology - How to integrate QR code technology into your inbound marketing program
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Tag That!How to Effectively Use QR Codes in Your Green Industry Business
Chris Heiler
Within two years, 25% of all web traffic is expected to be
via smartphone*
via Pingdom.com
Facebook mobile usage has passed desktop usage*
via Techcrunch.com
More than 50% of all local web searches take place with
a mobile device*
via SocialMediaExaminer.com
These are your customers!
What we’ll cover1. The Technology
2. Best Practices
3. Getting Started
The Technology
What are QR codes?
Why this technology is important
Using QR codes effectively
Using QR codes effectively
Packaging and merchandising
Using QR codes effectively
Packaging and merchandising
Using QR codes effectively
Marketing and advertising
Using QR codes effectively
Marketing and advertising
Using QR codes effectively
Customer support
Using QR codes effectively
Customer support
Best Practices
Utilize a strong call-to-action and incentive
Utilize a unique landing page
Destination site should be mobile-optimized
Keep it simple, stupid
Tell the user where the tag leads
Give users instructions for downloading a scanner
Test your QR codes with multiple devices
Location, location, location
Shorten the URL before creating the code or tag
http://goo.gl/bJCWb
Include the URL with the QR code
Your QR code should be 1”x1” minimum
Getting Started
Downloading a scanner
Scanning a tag or code
Creating a QR code
www.tag.microsoft.com Getting Started
Creating a QR code
Creating a QR code
Creating a QR code
Creating a QR code
Creating a QR code
Get in touch
(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
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![Robust and Fast Decoding of High-Capacity Color QR Codes ...Tag, requires Internet accessibility to support server-based decoding. Recent projects like COBRA [14], Strata [15] and](https://img.pdfslide.us/doc/110x75/609dc6893b87b249e067c075/robust-and-fast-decoding-of-high-capacity-color-qr-codes-tag-requires-internet.jpg)
