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Peter and Doug welcome you to the T-Moble Presentation
Definition
Some History:
With TMP - want to make a change
TMP just finished branding and career site
Delivered and presented RFP
All the other Agencies presented creative - we did not
They invited us back with an assignment
Creative and Strategy for Three Key T-Mobile Segments (Retail, Call Center, and FSC):
Definition
The Setup:
Slick DDB office in Seattle - 12 clients - big conf room
10 Hodites - Entire hands on team
Presentation was a combo of PPT, Flash, Posters, Boards,
Sketches and Dramatics
T-Mobilization
T-MobilizationMobilize Bernard Hodes Group, employees, candidates, and management across the entire employee lifecycle
Talent Lifecycle
Creative
Concept 1
Show Your Savvy
Show Your Savvy
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Show Your Savvy
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Show Your Savvy
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Show Your Savvy
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Show Your Savvy
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Concept 2
• Show Your Savvy
• Make Life HappenMake Life Happen
Make Life Happen
Make Life Happen
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Make Life Happen
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Make Life Happen
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Make Life Happen
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Make Life Happen
Retail
•Chicago•Cultural•Social•Mobile
•T-mobilize
Talent Lifecycle
Market Specific Targets
DefinitionRetail : Chicago
Retail
Retail
Retail
Out-of-Home
Out-of-Home
Retail
Retail
DefinitionCall Center : Ft. Lauderdale
Call Center
Call Center
Call Center
Out-of-Home
Retail
DefinitionFSC : Seattle
FSC
Personalized Brochure
Talent Lifecycle
DefinitionPersonalized Integrated Experience
FSC
FSC
FSC
FSC
DefinitionEngagement
Onboarding
Employee Engagement Site
Employee Engagement Site
Employee Engagement Site
ERP
Employee Engagement Site
New ideas
Talent Lifecycle approachCreative that delivers on brandSpecific targeted media strategies to demos Rich media that delivers user driven infoPaperless brochure conceptTransparent career site Employee engagementOn boarding - Recognition - Referral programProcess improvement programsAlumni engagementDashboard metrics
