Nikhil SaxenaABV-IIITM, Gwalior09179250889nikhilhotmail89@gmail.com

Ved Prakash BobadeABV-IIITM, Gwalior09406541451vedpbobade@gmail.com

TEAM SYNERGYEvent Registration ID: 525041d26c0704.74512775

FUTURE PERSPECTIVES FOR CHENNAI SUPER KINGSCYCLIC RELATIONSHIP BETWEEN VARIOUS ASPECTS

Chennai Super Kings-Present

and Future

Social

Sport Based

Strategy Based

Branding and

Imaging

SPORT BASED PERSPECTIVES

Football

•Fan Following-- <1 billion• No. of clubs-- < 50•No. of major leagues-- >10•Total money at stake-- > 4.8 Billion pounds•Number of nations playing the sport–> 100

Cricket

•Fan Following-->60Million•No of major clubs-->25•No of major leagues-->5•Total money at stake-- >$1 Billion •No. of nations playing the sport– 15-20

CONCLUSION

•Taking the sport more on an international level

•Making the sport global

•Indulge more and more countries to play the sport to show its global presence and mark its international presence

“Many more desired”

STRATEGY BASED PERSPECTIVES

•Keeping a core team always at the helm. A club should popularize itself on the basis of the core team only.

•Regular changes in the team should be avoided.

•Full time mentor and coach should be appointed. Regular changes questions the credibility of the team.

•Equal focus should be given on the team support staff as well.

•A strategy for projecting other players besides MSD so that their fan following can be created. MSD may not always be there for the team.

A BETTER TEAM BUILDING IN

PROCESS

BRANDING BASED PERSPECTIVE

• A stadium dedicated to the spirit of the team.

•Opening clubs, lounges and coffee shops carrying the legacy of the team and extracting the potential from the food junkies

•Removing the tag of Chennai from “Chennai Super kings”. It creates a feeling of belongingness of the team to a particular place only. Naming the team “Super kings” only will create a feeling of a club dedicated to a larger domain.

….SUPERKINGS!!!!!Doesn’t it sound a bit nice????

SOCIAL PERSPECTIVE AND LIABILITY TO THE SOCIETY

•Premium membership cards and vouchers for the elite fan club.

•Working more towards achieving corporate social goals rather than the monitory ones.

Social Goals

Monitory Goals

•Promotion of the women’s cricket.

•Starting cricket clinics in the existing cricket playing nations to nurture the talent and introducing clinics in non cricket playing countries.

•Fundraiser activities for the development of the game.