Presentation by Charlene Li at SXSW Interactive, Saturday, March 13, 2010. Discusses main ideas from Charlene's new book, "Open Leadership: How Social Technology Transforms How You Lead", to be published in May 2010. Preorder at www.open-leadership.com.
1.Open Leadership: The Upside Of Giving Up Control Charlene Li Altimeter Group March 13, 2010 1 For SXSW #open
2. 3. A culture of sharing 4. Its about relationships 5. These new relationships are changing business New ways to get things done Command & control 6. 6 Why is social hard? Because realrelationships require that you give up control 7. The need for open leadership 7 When people get what they need from each other How open do I need to be? 8. Open Leadership 8 Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command 9. 10 elements of openness 9 10. Determine how open you need to be to meet your goals 10 11. Four goals define your open strategy, but always start with learn 11 12. Learn with monitoring tools 12 13. Dialog with your community 13 14. 14 Curating Engagement Pyramid: Focus on Watching and Sharing Producing Commenting Sharing Watching 15. DellOutlet drives sales with Twitter 15 16. Help your members support each other 16 17. Social + open = competitive advantage 17 +2,200 Best Buy employees answer questions sent to @twelpforce 18. Innovate with customer feedback 18 19. Fiat gathers product and market intelligence 19 Contributors submit ideas, and can include pictures and embed videos. Fiat gets valuable ideas for features and design, and marketing and advertising. 20. What to do first 21. #1 Align opennesswith strategic goals 21 Examine your 2010 goals Pick one where open and social can have an impact 22. 22 #2 Understanding the upside Whats the value? Photo by Chris Heuer Of karaoke? Of +5 million fans? 23. + Value of purchases - Cost of acquisition = Customer lifetime value + Value of new customers from referrals + Value of insights + Value of support The new lifetime value calculation, based on your goals
Percent that refer
24. Size of their networks 25. Percent of referred people who purchase 26. Value of purchases 27. Percent that provide support 28. Frequency and value of the support+ Value of ideas 29. Find more fans with large networks Encourage fans to make more referrals Make decisions with metrics 24 30. #3 Support open leadership 25 Collaborative Independent Optimist Pessimist 31. Convincing the curmudgeon 26 Who can best work with a Worried Skeptic? Lovisa Williams US State Dept. @State for 4 years Wrote first social media policy 32. #4 Manage risk with Sandbox Covenants 27 33. #5 Embrace failure 28 34. Buyer blog hit the right note 29 35. New relationships require open leadership. Find and support your open leaders: letting go will yield more results. Get good a failure youll have many. Summary 30 36. 31 31 Thank you Charlene Li email@example.com blog.altimetergroup.com Twitter: charleneli For slides, send an email to firstname.lastname@example.org Join me for a book signing at 6:20pm http://bit.ly/buyopenleadership 37. 32 About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies.We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact email@example.com.