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SXSW – Buzz 1/20/2011

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SXSW Marketing Buzz 2

SXSW

Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.David Berkowitz in Media Posthttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852

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SXSW Marketing Buzz 3

Who was there

Brand manager An engineerHollywood agentDeveloperEntrepreneurVenture capitalistNonprofit organizationPR /Social Media Agencies

http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/

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SXSW Marketing Buzz 4

Leading theme – Connection & Collaboration -not competition

Apps not sites*Mobile group messaging (http://groupme.com/)Photos (Integra, Instamatic)Games ( Angry Birds)APIs and platformsLocation Based Check-inDevice and content convergenceBlogging (WordPress, Google Blogger, Squarespace)Mobile Payments

http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/

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SXSW Marketing Buzz 5

Giving rides from the airport

Chevy Cruze Free Taxi Rides

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SXSW Marketing Buzz 6

Buses Were Big – Interviews, Lounge, Food

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SXSW Marketing Buzz 7

As were pedicabs

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SXSW Marketing Buzz 8

iPads, skates and your email address

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SXSW Marketing Buzz 9

You could sponsor a bicycle

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SXSW Marketing Buzz 10

Different kind of SXSW taxi

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SXSW Marketing Buzz 11

Images – Wall Projections

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SXSW Marketing Buzz 12

Free food for your attention

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SXSW Marketing Buzz 13

Advertising with Cartoons

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SXSW Marketing Buzz 14

Hiring a Squarespace & giving away food

Squarespace

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SXSW Marketing Buzz 15

Covering interactive, music & film

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SXSW Marketing Buzz 16

Angry Birds – Virtual to Real World

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SXSW Marketing Buzz 17

Really social

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SXSW Marketing Buzz 18

Giving you sweet memories : Meshin

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SXSW Marketing Buzz 19

Celebrity book signing in blogger lounge

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SXSW Marketing Buzz 20

Scan to win a prize

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SXSW Marketing Buzz 21

Klout : Limo Rides

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SXSW Marketing Buzz 22

Didn’t bring a printer – No Worries HP

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SXSW Marketing Buzz 23

No whitespace anywhere incl. restrooms

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SXSW Marketing Buzz 24

25c tacos & pay with your phone

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SXSW Marketing Buzz 25

It’s all about Mobile

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SXSW Marketing Buzz 26

You can drink this product

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SXSW Marketing Buzz 27

Street signs

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SXSW Marketing Buzz 28

Characters not exempt

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SXSW Marketing Buzz 29

Connection centers for the laptopless

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SXSW Marketing Buzz 30

Technology Theatre

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SXSW Marketing Buzz 31

Real-time QR codes

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SXSW Marketing Buzz 32

Charging phones

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SXSW Marketing Buzz 33

QR Codes everywhere

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SXSW Marketing Buzz 34

Customer testimonial

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SXSW Marketing Buzz 35

Dressing up to attract attention : Snagit booth

Giving away moustaches

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SXSW Marketing Buzz 36

Photobooths popular

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SXSW Marketing Buzz 37

Observations

SXSW conference registration increased by 40% making it biggest so farCompanies spend $$ to woo & put their brand in front of influencers Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup storeStartups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/Co’s organize smaller parties with customers and clients