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FRIDAY 03.30.12
with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM
Digital
Emerging Platforms & Brand Strategies
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Proprietary and Confidential 2011 ANTHEM! World Wide, Inc. All
Rights Reserved
OUR FOCUS AT SXSWWhat were the themes of interest developing in
the SXSW
community?What was our impressions of the overall culture? What
were the emerging apps & platforms? What were brands &
agencies doing?
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2012 Schawk, Inc. All Rights Reserved
SO WHAT KEY THEMES HAVE SURFACED?
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2012 Schawk, Inc. All Rights Reserved
THEME:THE EVENT IS MORE AROUND THE CONFERENCE THAN INSIDE
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COMPELLING KEYNOTES
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EXHIBITS
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LINES EVERYWHERE
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2012 Schawk, Inc. All Rights Reserved
THEME:HOSPITALITY
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PARTIES - DONE RIGHT AND WRONG
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ALL HAT (NO BULL)
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BARBARIAN GROUP + TUMBLR
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2012 Schawk, Inc. All Rights Reserved
THEME:START-UPS EVERYWHERE FROM EVERYWHERE
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STARTUP AMERICA SETS UP
SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
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2012 Schawk, Inc. All Rights Reserved
THEME:UTILITY FOR SELF PROMOTIONBRANDS & AGENCIES
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SHUTTLES
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RIDES
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FOOD DELIVERY
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CHARGING STATIONS
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RAINY DAYS, PONCHOS & UMBRELLAS
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BRANDED FOOD TRUCKS
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MORE BRANDED TRUCKS
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FOOD + TECH
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2012 Schawk, Inc. All Rights Reserved
THEME:SERENDIPITY, JOY, AND WONDER
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SOCIAL DISCOVERY
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Audience ShowcaseAUDIENCE SHOWCASE
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FROM POST-DIGITAL TO RE-PHYSICAL
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CRITERION 4SQUARE SCAVENGER HUNT
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2012 Schawk, Inc. All Rights Reserved
THEME:BEHAVIOR HACKING
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http://ogilvynotes.com/49790/453473/sxsw-2012/wireless-wellness-app-tastic-or-just-fun-games
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real-life plus digitalREAL-LIFE PLUS DIGITAL
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VISUALIZING AUDIENCE ENTHUSIASM
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2012 Schawk, Inc. All Rights Reserved
THEME:BRANDS COMING ALIVE THROUGH CONTENT AND STORY
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OGILVY NOTES
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#I JUST PLANTED A TREE
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DIGITAL-TO-PHYSICAL STORYTELLING
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DIY STUDIOS
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BBH HOMELESS HOTSPOTS
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INSTANT DISCOUNTS
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HANDS-ON DEMOS
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2012 Schawk, Inc. All Rights Reserved
THEME:MATURATION
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FROM T-SHIRTS TO SUITS
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http://www.flickr.com/photos/alexanderrea/6846735256/sizes/l/in/photostream/
COLLABORATIVE WORK MODELS & SPACES
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HOLISTIC APPROACHES TO MOBILE PAYMENTS
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DEVELOPING IDEAS IN TRANSMEDIA
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2012 Schawk, Inc. All Rights Reserved
THANKS!
FOR MORE, FOLLOW US ON TWITTER:
@[email protected]@[email protected]
