View
27
Download
0
Embed Size (px)
DESCRIPTION
Anthem Worldwide's Brian Brown, Kyle Studstill and Mark Silva recap impressions from the 2012 SXSW Interactive event in Austin.
Citation preview
FRIDAY 03.30.12
with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM Digital
Emerging Platforms & Brand Strategies
Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved
OUR FOCUS AT SXSW★What were the themes of interest developing in the SXSW
community?★What was our impressions of the overall culture? ★What were the emerging apps & platforms? ★What were brands & agencies doing?
©2012 Schawk, Inc. All Rights Reserved
SO WHAT KEY THEMES HAVE SURFACED?
©2012 Schawk, Inc. All Rights Reserved
THEME:THE “EVENT” IS MORE AROUND THE CONFERENCE THAN INSIDE
COMPELLING KEYNOTES
EXHIBITS
LINES EVERYWHERE
©2012 Schawk, Inc. All Rights Reserved
THEME:HOSPITALITY
PARTIES - DONE RIGHT AND WRONG
ALL HAT (NO BULL)
BARBARIAN GROUP + TUMBLR
©2012 Schawk, Inc. All Rights Reserved
THEME:START-UPS EVERYWHERE FROM EVERYWHERE
STARTUP AMERICA SETS UP SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
©2012 Schawk, Inc. All Rights Reserved
THEME:UTILITY FOR SELF PROMOTIONBRANDS & AGENCIES
SHUTTLES
RIDES
FOOD DELIVERY
CHARGING STATIONS
RAINY DAYS, PONCHOS & UMBRELLAS
BRANDED FOOD TRUCKS
MORE BRANDED TRUCKS
FOOD + TECH
©2012 Schawk, Inc. All Rights Reserved
THEME:SERENDIPITY, JOY, AND WONDER
SOCIAL DISCOVERY
Audience ShowcaseAUDIENCE SHOWCASE
FROM “POST-DIGITAL” TO “RE-PHYSICAL”
CRITERION 4SQUARE SCAVENGER HUNT
©2012 Schawk, Inc. All Rights Reserved
THEME:BEHAVIOR HACKING
http://ogilvynotes.com/49790/453473/sxsw-2012/wireless-wellness-app-tastic-or-just-fun-games
real-life plus digitalREAL-LIFE PLUS DIGITAL
VISUALIZING AUDIENCE ENTHUSIASM
©2012 Schawk, Inc. All Rights Reserved
THEME:BRANDS COMING ALIVE THROUGH CONTENT AND STORY
OGILVY NOTES
#I JUST PLANTED A TREE
DIGITAL-TO-PHYSICAL STORYTELLING
DIY STUDIOS
BBH HOMELESS HOTSPOTS
INSTANT DISCOUNTS
HANDS-ON DEMOS
©2012 Schawk, Inc. All Rights Reserved
THEME:MATURATION
FROM T-SHIRTS TO SUITS
http://www.flickr.com/photos/alexanderrea/6846735256/sizes/l/in/photostream/
COLLABORATIVE WORK MODELS & SPACES
HOLISTIC APPROACHES TO MOBILE PAYMENTS
DEVELOPING IDEAS IN TRANSMEDIA
©2012 Schawk, Inc. All Rights Reserved
THANKS!
FOR MORE, FOLLOW US ON TWITTER:
@ANTHEMWW@DRATSUM@KYLECAMERON@MARKSILVA