2. -An original concept : Moon Vodka-A meaningful motto: Make it
fun, make it sparkly ! -- An uncluttered packaging- - A reasonable
price : 17 - - A strategic sale outlets (supermarket, club)- A bold
promotion plan (summer, Tour) 3. Strengths Opportunities-Innovation
-Partnerships (club, Red Bull)-Marketing (Name, Packaging) -Events
(Summer Tour)-Even more consumers WeaknessesThreats-Price-Many
competitors-Brand awareness 4. About the Frequency of
ConsumptionOnce a WeekTwice a WeekSometimesOftenNever 5.
70605040Not AttractiveCommon30Appealing20Awesome10 0 Name Packeging
6. pla SupermarketsClubsc Pubses 7. Make it fun,Make it Sparkly
!Moon Vodka
