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SWIMMING…with the sharks! Presenta(on lessons from reality TV
CUSTOMERS…as sharks
SHARK…bait
Reel ‘em in
strategies
Solve a…problem
Answer the questions…
• What? • How? • Why?
Rabbi impresses sharks with "soundbender"
Keep it…simple
Curse of knowledge
Cursed…
Organize…and simplify
Glance and…
RSVP
• Relevant • Subordinate • Visible • Pictorial
Extreme slide makeover
Know Your Audience
• When you start working on a new pursuit or planning a client meeting, how could you learn more about the client’s company and the business challenges?
• What public resources could you use to get information externally (about the company strategy, results, executives, culture, values)?
• How could you use your network to gain insights about the client before the meeting?
• What can you do to learn more about the client’s expertise and experience with the topics that you will be presenting?
• How might you determine if the client and the client’s Executives are using social media? Why would this be useful?
Original
Know Your Audience Improved - Makeover
Fish or…cut bait
Sullivan Generator
Them or…you
Talk with or…at
Get it or…get through it
Prepare or…despair
Hook…investors
PRESENTATION LESSONS FROM reality TV
Solve a problem
Fish or cut bait
Keep it simple
Glance and grab