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SUZLON: POWERING A GREENER TOMORROW BY ASHWIN KUMAR C CHRIST UNIVERSITY (IMCU)

Suzlon Powering a Greener - A case study analysis

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SUZLON: POWERING A GREENER TOMORROW

SUZLON: POWERING A GREENER TOMORROW

BYASHWIN KUMAR CCHRIST UNIVERSITY (IMCU)

Wind Energy2

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4The Global Market

GermanyDenmarkThe United States of AmericaPortugalItalySpainNetherlandsThe United KingdomThe global wind energy market was worth $130 billion in 2013 and $165.5 billion in 2014. The market is expected to grow at a compound annual growth rate (CAGR) of 7.2% between 2015 and 2020 resulting in $176.2 billion in 2015 and $250 billion in 2020.

AboutSuzlon Energy Limited is a vertically integrated wind power company.Suzlon is the Pioneer of Wind Energy in India. Leading renewable energy company in the worldAlso offers solar energy solutionsPresence in 19 countries across 6 continentsEstd. in 1995 , Headquartered in Pune, India.Complete turnkey solutionsFrom design to lifecycle asset managementHelping customers focus on their core business

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About Suzlon: Cont..Suzlon makes and installs wind turbines. The company manufactures blades, generators, panels, and towers in-house and large or offshore turbines through its subsidiary SenvionWith Powering a Greener tomorrow as its vision, Suzlon Group, one of the leading renewable energy players, has mandated Suzlon Foundation, an autonomous body to ensure integration of sustainability across all its business operations.

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Our journey towards holistic sustainable development is built on the foundation of agility, creativity and commitment that determine the actions of each employee within the organization.7

WIND ENERGY15.5 GW global installationsFuture Ready products21 years of experienceInternational expertise with more than 1700 customers8

SOLAR ENERGYOrders totalling 515 MW in 1styear of operationsRapidly-growing national presenceLeveraging 21 years of experience to help customers go solar9

10Work by GoI

Establishment of Indian Renewable Energy Development Agency

GoI gave Tax Exemptions to private companies involved in Wind Power Generation

State Electricity Boards offered buyback facility to wind power producers.

Encouraged companies to have captive power plants based on renewable energy

11Client nameCapacity(MW)No of repeat ordersAjanta Group28.78Bajaj Group685Tata Group59.94Verroc Group15.453John Deere392

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FACTORS THAT HAVE ACCELERATED WIND ENERGY DEMAND

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WIND ENERGY PRODUCTION DEMAND IS HIGH!!Wind energy costs are now lower than the costs of most new conventional sources and are close to cost-competitive with new natural gas generation due to continuing technological innovation. In fact, the price of wind power has declined more than 90% since 1980, benefiting utilities and consumersThis is one reason that by September 2014, there were more than 13,000 megawatts of new generating capacity under construction in the United States alone14

WIND ENERGY PRODUCTION DEMAND IS HIGH!!In Australia, wind energy is now cheaper than coal and natural gas. In fact, a study by Sinclair Knight Merz showed that during recent heat waves in Victoria and South Australia, wind contributed to 6% of overall supply by volume in the region, resulting in reduced average prices over the 7-day period by more than 40%.Wind is now cost-competitive with coal in India, according to a report from HSBC Global Research.Pollution control

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DEMAND BASED STRATEGIES ADOPTED BY SUZLON TO BECOME A SUCCESSFUL GLOBAL PLAYER

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THANKS!Any questions?