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Presentation for the Futurebook conference 'Change from Within' panel discussion about how publishers can equip their workforces with the right skills for the digital age.
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futurebook:Change from within?
Suzanne KavanaghSkillset30.11.10
Why skills matter
The Creative Media industries are major contributors to the UK economy:
• 6.2% of GVA in 2007• Book, journal and electronic publishing contributes >£5 billion• Exports highest of any creative industry• New global opportunities through digital• Globalisation of high level skills
Source: Skillset (2010) Strategic Skills Assessment & Publishers Association
What does the industry look like?
• 11,600 businesses
• 88% <10 employees
• 97% <50 employees
• Largest Creative Media sector in Scotland, England & London
Number of Publishing Companies by Nation
Wales, 300, 3%
Scotland, 600, 5%
Northern Ireland, 150, 1%
England, 10500, 91%
Wales
Scotland
Northern Ireland
England
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
What does the industry look like?Employment across Publishing sectors
0
10000
20000
30000
40000
50000
60000
70000
2010
2007
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
What does the industry look like?
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Publishing Employment across the UK
London, 63900, 36%
South East, 22700, 13%
South West, 17900, 10%
West Midlands, 8100, 5%
East Midlands, 7600, 4%
Yorks & Humber, 7800, 4%
The East, 19100, 11%
Northern Ireland, 1200, 1%
Wales, 3300, 2%
Scotland, 11500, 6%
North East, 4200, 2%
North West, 11000, 6%
Wales
Scotland
Northern Ireland
London
South East
South West
West Midlands
East Midlands
Yorks & Humber
The East
North West
North East
New versus oldPublishing Workforce Age
Aged 16-249%
Aged 25-3424%
Aged 35-4939%
Aged 50+28%
Aged 16-24
Aged 25-34
Aged 35-49
Aged 50+
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Changing the mindset
Publishing 45%
Other publishing 50%
Books 41%
Journals & periodicals 41%
Newspapers 40%
Radio 66%
Television 63%
Other content creation 61%
Film 58%
Games design 55%
Facilities 54%
Archives & libraries 52%
Interactive content 49%
Publishing 45%
Animation 44%
Photo-Imaging 30%
Source: Skillset (2010) Creative Media Employer Survey
Proportion of employers that fund or arrange learning and development
Changing the mindset
Source: Skillset (2010) Creative Media Employer Survey
External course or seminar 70%
Mentoring or coaching by another staff member 57%
Ad hoc support on-the-job by another staff member 54%
Books and other printed material 44%
In-house learning and development sessions conducted by another staff member
39%
Internet based online learning and development 30%
In-house learning and development sessions using an external contractor
27%
Work placement or work experience posts 23%
Graduate internships 12%
Apprenticeships 5%
Methods of learning and development delivery by employers
Echo chamberDiversity in the Publishing Workforce
0
5
10
15
20
25
30
35
40
45
50
Women BAME Disability
% P
erce
nta
ge
of
wo
rkfo
rce
2007
2010
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Working with partnersPotential Future Skills Gaps
0%5%
10%15%20%25%30%35%40%
Broad skills areas
% e
mp
loye
rs w
ho
id
enti
fied
th
em
Source: Skillset (2010) Creative Media Employer Survey
Get in touch
Suzanne Kavanagh
www.skillset.org
www.blog.skillset.org
@sashers