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Sustainable Social MediaZack Luby
Antioch Green MBA ProgramSpring 2010
image via flickr/notsogoodphotography
Social Media ≠ A Magic Wand (or Wands)
image via flickr/MarkHume
Social Media is just for Geeks.
image via flickr/zitona
If Facebook was a
country, it would be the 3rd largest
country in the world (behind
China and India)
source: Facebookimage via flickr/woodleywonderworks
Social Media is just for hipsters.
image via flickr/DearAllyson,
57%!
57 % Percent of Social Media users are over the age of 35.
image via flickr/ms.abitibi
source: google ad planner
image via flickr/songglod
Social Media is a Waste of
Time (like traffic)
93% of Social Media users believe a company should have a presence in Social Media
roughly this many people do not care.
source: Facebooksource: Cone Business in Social Media Study 2008
image via flickr/alexkess
Social Media is code for “Slacking off at work”
image via flickr/hirosan
Social Media Marketing is a $716,000,000 industry, expected to grow to $3,140,000,000 by 2014
Fact: That’s a lot of Cash.
image via flickr/topato
Source: Forrester Research
24% of Small Businesses are using Social Media in 2010, twice the amount from 2009.
image via flickr/sunny66ll66
source: Small Business Success Index Study
80% of companies use social media, or plan on using social media, as part of their strategy to find new employees. source: socialnomics 2010 study
images via flickr/galleryquantum, linkedin
Social Media is
just for Teen-agers.
image fia flickr/jibay
Fact: The fastest growing segment on Facebook is 55-65 year old women.
Image via flickr/winged photography
Source: Inside Facebook Blog
Social Media is impersonal.
image via flickr/ChrisDag
1 in 8 couples married in the US in 2009 met through Social Media Source: McKinsey Study
Myth: Social Media
Can’t Be Measured.
image via flickr/NickSayers
Set Goals.Measure
your Progress.
image via flickr/NickSayers
So Social Media is important. Got it.
But where on Earth do I Start?image via flickr/SimonK
SOCIAL MEDIA BASICS - THE BUILDING BLOCKS
image via flickr/ogimogi
The most important tool that you can use in your social media efforts is listening.
It’s also the first step in
getting started.
image via flickr/ky olsen
Listening Tips for Getting Started
1. Set up Google Alerts for your name and your org’s name. (google.com/alerts)
2. Set up a Twitter account, and download a Twitter
Platform (like Tweetdeck)Save the searches.
images via tweetdeck & google
Now it’s time to share your personality.
image via flickr/true bavarian
Time to put pen to paper.
Write an “About You” section for yourself.
After you are done writing, speak it out loud.
Write it again, this time like
you would say it to someone.
Write a long one (500 w), and
a short one (100 w)
image via flick
r/KristianD
Be consistent across platforms.
You are building a brand.
image via flickr/JohnecF8
The Big Three
Provides incredible reachShare information with those that care
Multiply your influenceNecessary if you have a storefront
Share information quickly to tons of people
Best for: Retail, Realty, Wholesale, Hospitality, Non-Profits
Use to: Share valuable information, coupons, special offers & events
The most important listening tool
Keep up with your customersKeep up with your industry
Customer Service!Share links to your content
Use to: Listen, link to your stuff
images via twitter, flickr/PinkSherbet
A necessity for networking, finding a job, finding people to hire, and learning more about small
business.
image via flickr/annia316
Isn’t this a GREEN m.b.a.
program?
image via flickr/Faye Pini
image via flickr/tanaka
Social Media is about Building
Sustainable Relationships and
Connections.
Social Media allows you to tell your story.
Image via flickr/McAdzatl
Transparency
Social Media provides transparency
Image via flickr/sparkfish
image via flickr/z6p6tist6
Social Media is a Two-Way
Street.
Social Media is about what you Bring to the Situation.image via flickr/vplessky
Scolding is not effective.
image via flickr/librarianguish
Take your Time.
image via flickr/DanHershman