Sustainable Brands London 2013 Conference Brochure

www.SustainableBrandsLondon.com

SUSTAINABLE BRANDS LONDON


NOVEMBER 18-19, 2013 | LONDON, UK

FROM REVOLUTIONTO RENAISSANCE


The leading brands of the future will be the ones that endure and

thrive by embedding sustainability principles into everything they do.

Building them takes a new kind of thinking – bringing new groups

of collaborators together and using a novel set of tools. Sustainable

Brands® is the global learning and collaboration community that is

dedicated to leveraging this new thinking that drives innovation leading

to enhanced business and brand value.

This November, the community convenes a remarkably diverse set

of change agents from distinguished brands such as Unilever, Royal

DSM, Natura, and MARS, along with thought leaders from Guardian

Sustainable Business, Oxfam, Dragon Rouge, Forum for the Future, and

more. The agenda in London explores the implications of sustainability

innovation for brand strategists, marketing executives and sustainability

professionals and identifies techniques for creating, measuring and

communicating brand value.

The meaning and measure of business success is changing fast and the

Sustainable Brands® community is here to provide the latest market

intelligence and exemplary case studies to speed up your own journey.

Join us for Sustainable Brands London on November 18-19 and discover

how unleashing the best of our human ingenuity and innovation can

change the shape of business, and with it, the world.

INTRODUCTION


WHAT DO PEOPLE SAY ABOUT SB CONFERENCES?

“SB once again exceeded my expectations as each day I thought to myself, ‘I am so glad I am here.’ Here are a few things that truly differentiate SB for me from the other conferences I regularly attend: 1) speakers stay beyond their speech and continue to participate in the ongoing dialogue; 2) SB is an open conversation that just keeps going and people at all levels are willing to engage; 3) I can go back to work with at least a few ideas of things I can do immediately; 4) More ideas are generated for me, even in indirect relation to our business, here than anyplace else.”– Leilani C. Latimer, Director, Sustainability Initiatives, Sabre Holdings

“It was a great conference and I came out totally inspired. I met so many people and am already continuing our conversations. What a great event. Looking forward to next year.”– Lyell Clarke, President & CEO, Clarke

“This was my first experience with a Sustainable Brands Conference and I found it to be unexpectedly unique ... part revival, without being hokey. The community convening there is surprisingly informed, influential, sincere, open and excited about collaborating to build a flourishing future. I look forward to expanding our relationship with Sustainable Brands from here.”– David Bennett, VP, Corporate Partnerships, National Geographic

“First, I want to let you know how much I appreciate the incredible work you are doing, and especially, the beautiful, collaborative world you create for the SB conference. For me, this year was just as valuable, just as impressive, and just as inspiring as last year’s conference. Perhaps even more so, as I was able to see firsthand the progress that has been made in just one year’s time, and to meet even more people who are trying to make a difference. I have never experienced anything like the event you have created, and it has changed my expectation of what’s possible. My deepest gratitude to you and all the people on your team who created this year’s success.”– June Holder, Manager, Sustainability Communications, UPS

“I hope you’ve slumbered deeply! Many thanks for another outstanding conference. The caliber of people, the thought leadership, discussions and organization were fantastic. You and your team are class and brains all the way!”– Olivia Khalili, Sr. Partnerships Manager, Ashoka


•Howandwhymultiplestakeholdersareevolvingtheirperceptionsofcorporateandproduct-levelbrands,andhowtocapitalizeonthechangethroughsmartly-positionedbrandinnovationandeffectivecommunicationsaroundsustainabilityattributes

•Whytheriseofanemphaticcivilizationcarryingthenextindustrialrevolutionisnotanexaggeration,andhowtoprofitfromre-framingyourbusinessmodelaroundmeaningandpurpose

•Whatappliedlessonscognitivescienceisteachingbusinessoneffectivestorytelling,culturalmemesandgamificationforbehaviorchange,andhowtoapplythoselessonstodrivesales

•Whoisbuildingsuccessful,collaborativecross-sectorpartnerships,andhowthey’vesetdownspearstobuildaproductiverelationship

•Whydisruptivesocialentrepreneursareheretostay,andhowtofollowand/orengagethem,andtheloyalcommunitiestheyarebuilding,intimesofeconomiccrisesanddismalemploymentoutlooks

•HowtousetherightdataandframingtobuildcompellingROIcasesandsellsustainability-inspiredproductandbrandinnovationinternally

•Howtoleverageeffectiveproductandservicedesignprincipleswithaneyetowardsembeddedsocialandenvironmentalbenefits

•Whatmomentumexistsaroundglobalsourcingrisksandhowtoleveragevisionsofglobalbrandsnurturingthrivinglocaleconomies

•How3Dprinting,theInternetofThingsandBigDatacanserveaspowerfulalliestobrandstrategistsandmarketing/communicationsexecutives

•You’llfindafullyear’sworthofotherthought-provoking,insightful,andtangibleideasforbecomingasustainablebrandleaderatSBLondon–plusbeabletodiscussthemindepth!

WHAT YOU WILL LEARN AT SB LONDON


WHO ATTENDS SB LONDON?Last year, hundreds of sustainable brand leaders such as Unilever, Adidas, Coca-Cola, Kingfisher, Philips, MARS joined us for our first year in London, to discuss how better brands will shape the future by keeping tabs on the ever-evolving playing field, and this year we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future.

Here is a brief look at just some of those thought & practice leaders who have already made plans to attend.


The brief for SB London is to deliver for the UK and Europe a world-class faculty of thought-leaders and practitioners who feature in the vanguard of the sustainable brand revolution. Compiling this elite set of speakers would not have been possible without the guidance of our esteemed Advisory Board and details of the programme will be announced here online, along with presenter roster particulars - do please check back regularly for updates. You’ll find a full year’s worth of thought-provoking, insightful, and tangible ideas and strategies for becoming a sustainable brand leader at SB London:

FEATURED SPEAKERS

Geraldine O’GradyGlobal Platform Manager, Convenient Coffee & Sustainability, Mondelez International

Dax LovegroveHead of Business & Industry Relations, WWF UK

Bella VuillermozDirector of Bigger Picture, BskyB

Bob GordonDo the Right Thing Manager, Nando’s

Anna Adriani Global PR Director & Chief Sustainability Officer, Illycaffé

Benoit BeaufilsBusiness Humanizer & Founding Partner, Innate Motion

Graham SeabrookGlobal Services & Business Transfomation, BT

Carmel McQuaid Climate Change Manager, Marks & Spencer


John GerzemaAuthor of Spend Shift and The Athena Doctrine

Gail KlintworthChief Sustainability Officer, Unilever

Denise AlvesDirector of Sustainability, Natura

Daniel VennardGlobal Brand Sustainability Director, MARS

Jo ConfinoExecutive Editor, Guardian Sustainable Business

Jacobine DasGuptaCorporate Sustainability Manager, Royal DSM

Laura StormExecutive Director, Sustainia

Stuart Singleton-WhiteSenior Manager External Communications, Europe and Australia, Rainforest Alliance

FEATURED SPEAKERS


DAY 1 - MONDAY, 18TH NOVEMBER8.00 AM BREAKFAST

9.00 AM –10.30 AM MORNING PLENARIES

WELCOME AND OPENING REMARKSKoAnn Vikoren Skrzyniarz, Founder & CEO, Sustainable Brands

OPENING MC REMARKS Jo Confino, Executive Editor, Guardian Sustainable Business

SHIFTING CONSUMER VALUES AND IMPLICATIONS TO YOUR BRAND John Gerzema, Author, Spend Shift and The Athena Doctrine

MEASURING MEANING: THE EVOLUTION OF BRAND VALUE AND WHAT TO DO ABOUT IT Denise Turner, Head of Intelligence, Havas Media Group

THE REVOLUTION IS OVER: LET THE ‘BUSINESS IS BEAUTIFUL’ RENAISSANCE BEGIN Dorothy Mackenzie, Chairman, Dragon Rouge

10.30 AM – 11.00 AM NETWORKING BREAK

11.00 AM – 12.30 PM MORNING PLENARIES, CONTINUED

FOUND IN TRANSLATION: THE FUTURE OF ROI AND IMPLICATIONS FOR THE C-SUITE

John Elkington, Founding Partner & Executive Chairman, Volans

A conversation with: Marie-Claire Daveau, Chief Sustainability Officer & Head of International Institutional Affairs, Kering (parent company of PUMA, Gucci, Stella McCartney and multiple other brands)

LEVERAGING POSITIVE PSYCHOLOGY TO UNDERSTAND AND INFLUENCE CONSUMER BEHAVIOR Marc Mathieu, Global SVP of Marketing, Unilever

ENABLING MARKET SECTOR SHIFTS: A GAME-CHANGING BRAND CASE Denise Alves, Director of Sustainability, Natura

DREAM IN A BOXJulian Borra, Global Creative Strategic Partner, China Dream and UK Dream

12:00 - 2:00 PM: LUNCH - SOLUTIONS EXPO OPEN

2.00 PM – 3.00 PM BREAKOUT DISCUSSION SESSIONS

TRACK: ENABLING BUSINESS & CULTURE SHIFT

THE BUSINESS OPPORTUNITY - NEW HIGHLIGHTS FROM GLOBAL AND EUROPEAN MARKET RESEARCHTRACK: BRAND STRATEGY & COMMUNICATION

SPECIFIC TOOLS AND PROCESSES FOR EMBEDDING PURPOSE INTO BRANDTRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY

NEW MODELS IN RECLAIMING AND AVOIDING WASTE

3.00 PM – 3.30 PM NETWORKING BREAK



RE-PROGRAMMING FUNDAMENTAL UNITS OF CULTURETRACK: BRAND STRATEGY & COMMUNICATION

THREE LEVELS OF BRAND ENGAGEMENT IN SUSTAINABILITY INNOVATIONTRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY

INNOVATION IN PRODUCT DELIVERY

4:45 - 5:45 PM: EVENING PLENARY

INNOVATION OPEN FINALS

Sustainable Brands Innovation Open Finalists

5:30 - 7:00 PM: RECEPTION & BOOTH CRAWL


DAY 2 - TUESDAY, 19TH NOVEMBER8.00 AM BREAKFAST

9.00 AM - 10.30 AM MORNING PLENARIES

OPENING MC REMARKS Rob Cameron, Executive Director, SustainAbility

FROM BASIC PERCEPTION SHIFT TO AN ACTIVIST BRAND: TWO INSTRUCTIVE CASE STUDIES Stuart Singleton-White, Senior Manager External Communications, Europe & Australia, Rainforest Alliance

Leading nominations for discussion partners: Kenco and Lush

COMMUNICATING A FUNDAMENTAL SHIFT IN CORE PRODUCT OFFERINGS BMW

PEOPLE PERSPECTIVES IN SUSTAINABLE INNOVATION Jacobine DasGupta, Corporate Sustainability Manager, Royal DSM

10.30 AM –11.00 AM NETWORKING BREAK

11.00 AM - 12.30 PM MORNING PLENARIES, CONTINUED

CAUSE MARKETING AND BEYOND: TANGIBLE RESULTS FROM THREE “IN THE MARKET” BRANDS Daniel Vennard, Global Brand Sustainability Director, MARS

USING YOUR VALUE NETWORK TO BRING INNOVATION TO LIFE Leading Nomination: BASF

WHAT’S BREWING: EMBEDDING A UNIFIED BUSINESS CASE APPROACH TO DRIVE PRODUCT, BRAND, MARKETING AND OPERATIONS AT THE SAME TIME

Jim Hanna, Director, Environmental Impact, Starbucks

DISRUPTIVE INNOVATION AND THE RISE OF THE VALUES-BASED ECONOMY Sean Ansett, Chief Sustainability Officer, Fairphone

LEADING THE BIG SHIFT

Gail Klintworth, Chief Sustainability Officer, Unilever

12:00 - 2:00 PM: SOLUTIONS EXPO OPEN

12.30 PM - 2.00 PM LUNCH

2.00 PM - 3.00 PM BREAKOUT DISCUSSION SESSIONS


UNDERSTANDING PURCHASING BEHAVIOR, AND HOW SUSTAINABILITY ATTRIBUTES PLAYTRACK: BRAND STRATEGY & COMMUNICATION

THE ‘GREENHUSH’ PROBLEM: WHY SUSTAINABILITY COMMUNICATIONS AREN’T MORE ASSERTIVE, AND WHAT TO DO ABOUT ITTRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY

DELIVERING TRUST THROUGH SHARED VALUE

3.00 PM – 3.30 PM NETWORKING BREAK



THE WAY TO FUTURISTIC, RESTORATIVE, NET POSITIVE BUSINESSTRACK: BRAND STRATEGY & COMMUNICATION

ENGAGEMENT THROUGH SOCIAL MEDIA, STORYTELLING AND INTERACTIVE DESIGNTRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY

CREATING A DEEPER CONNECTION TO THE SOURCE

4:45 - 5:30 PM: EVENING PLENARY

LISTENING SESSION: WHAT’S MISSING IN THE CONVERSATION? WHAT’S NEXT?

