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Evolving the website:How local government can engage customers through social media and share valuable data

@SurajKika #CEO

“Government data is being put online to increase accountability, contribute valuable information about the world, and to enable government, the country, and the world to function more efficiently.”

Tim Berners-Lee

www.w3.org/DesignIssues/GovData.html

Web 1.0: The Document Web

Content is everything.

Web 2.0:The Social Web

“...an embryo of the Web to come...”

“The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens...

...It will appear on your computer screen, on your TV set on your car dashboard, on your cell phone, hand-held games machines and maybe even your microwave.”

Darcy DiNucci

Huge shift from mass media to personal media

Over 1600% Growth in 2009

Service Oriented Architecture websites like Twitter are a first step to sharing data

Create an API for your content.

http://www.youtube.com/watch?v=aAb7hSCtvGw

CEO/CIO: “Social Media is Irrelevant to our business - it’s a passing fad!”

-They may have missed the point!

The point is the evolution.

Social media has changed the way the web is being used.

APIs now rule the web.

Web 3.0:The Web of Data

You ALREADY have the data.

The first step is understanding the modern Internet.

It’s essential Senior Management understand the evolution of the Internet.

http://data.gov.uk

You ALREADY have the data.

All you have to do is:LINK it.Publish it.

“Sometimes it is better just to do it.”

Tim Berners-Lee

How Can I Make My Data Open? 1. Make your data publicly available!

2. Apply a suitable open data license.

See - opendatacommons.org

www.w3.org/DesignIssues/GovData.html

The future is happening now.

We‘re all learning.

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twitter.com/surajkika

www.jadu.co.uk