WORK:TYPES OF RETAIL FORMAT

PRESENTED BY:DIEGO FERNANDO MORQUERA

ANDRES FELIPE GARCIAJORGE ANDRES CORDOBA

GRADE: 11-B

AREA:INGLES

SUPERMARKET

HORIZONTAL DISPLAY

PRODUCTS ARE PLACED IN A LINE PARALLEL TO THE CLIENTS HAVE A BETTER VISION AND EASY ACEES.

VERTICAL DISPLAY

THIS PRODUCT IS PLACED VERTICALLY AS IS PLACED ON TOP TO DOWN AND ALLOWS A BETTER CUSTOMER DISPLAY, AND DRIVES WITHOUT PROBLEM

EXHIBICION MIXTA

SUCH IS HANDLED IN THE UNION OF VERTICAL AND HORIZONTAL DISPLAY AND WIDE VARIETY OF PRODUTOS TO ATTRACT MORE PEOPLE GETTING RESULTS FOR SALE.

EXHIBITION-GONDOLAS

STANDING PRODUCTS SECTOR OCCUPYING A GONDOLA, FROM FIRST TO LAST STAND, TO ATTRACT THE ATTENTION OF CLIENTS AND BUYERS, FACILITATING THE SELECTION OF GOODS.

COLD ZONE

SPACES ARE LOW AND CIRCULATION OF POTENTIAL BUYERS WHO ARE AWAY FROM THE ENTRY AND CASES, HAVE LITTLE LIGHT.

HOT ZONE

CIRCULATION SPACES ARE MANY AND CONCENTRATION OF PEOPLE AND THAT IS LOCATED IN THE CENTRAL AREA HAS LOTS OF ESTABLISHMENT AND LIGHTING.

VERTICAL IMPLanTATION

THIS IS TO PRESENT IMPLEMENTATION DIFFERENT FAMILIES THAT MAKE A CATEGORY AND FOLLOW A VERTICAL SEQUENCE AT ALL LEVELS OR ZONES.

HORIZONTAL IMPLaNTATION

PRESENTS SUCH DIFFERENT FAMILIES THAT MAKE A CHOICE, THE FORM OF ADDRESS IS A SEQUENCE OF PRODUCTS IN THE SAME LEVEL HORIZONTAL OR ZONE.

MATERIAL POP

POP MATERIAL IS A CATEGORY OF MARKETING TO RESORTS FOR ADVERTISING SALES POINTS

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