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WELCOME TO Sunbird Ceylon (Pvt) Ltd

SUNBRID CEYLON (PVT) LTD

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Page 1: SUNBRID CEYLON (PVT) LTD

WELCOME TO

Sunbird Ceylon (Pvt) Ltd

Page 2: SUNBRID CEYLON (PVT) LTD

Sri LankaIt was the South Asia’s first liberalization in 1977 and after the 30 years of war Sri Lanka is truly a great place to live and invest with friendly Sri Lankan Hospitality Culture, Including quality living environment with world-class shopping, theatre, cafes, art and host of star class hotels, comfortable housing, good healthcare and medical facilities, excellent educational institutions with international standards, and world-class recreational sites.

Page 3: SUNBRID CEYLON (PVT) LTD

Evaluating a Business from a Communication perspectives

“It is not what you say, but how you say it”

Large or small in any business to perform its operations, whether in goods or services, everyone needs effective communication tools and methods.

Page 4: SUNBRID CEYLON (PVT) LTD

The PROCESS from

tree to cup

for 7,000,000,000 people

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Sri Lanka is the world’s BEST TEA MANUFACTURE and

it is the main agricultural export commodity in the country

Page 6: SUNBRID CEYLON (PVT) LTD

Tea Industry In Sri LankaAfter 1824 A tea plant was brought to Sri Lanka planted by the British from China and was in the Royal Botanical Gardens, Peradeniya. In 1867 James Taylor started the first commercial Tea plantation 19 acres of tea in Loolecondra Estate near Kandy.

In 1872 Loolecondra Estate started sale teas in Kandy and 1873 Sri Lanka's first tea consignment of 23 lbs from Loolecondra Estate exported to London. After it is known as Ceylon Tea in the world.

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For Growers, Small holders, ManufacturersTo improve the product quality Tea Board has to educate the above categories and to reach them the have use seminars, lectures, presentations, workshops area vice.Organize the foreign tours to planters and manufactures get an idea and the behaviors about foreign buyers

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Sri Lanka Tea Board The Sri Lanka Tea Board was established on the 1st January, 1976, under the Sri Lanka Tea Board Law No.14 of 1975

Our Tea Export License Number issued by Sri Lanka Tea Board - 123456

Page 9: SUNBRID CEYLON (PVT) LTD

The objectives of the Tea Board It is the main government agency for development of the tea industry in Sri Lanka and promotion of Sri Lankan Tea (Ceylon Tea ) globally. The responsible authority for regulating the activities of the tea industry, viz. production, cultivating new area and replanting, rehabilitating old gardens.The establishment of factories and their operation.

Page 10: SUNBRID CEYLON (PVT) LTD

Vision of Tea Board The apex Authority for the Tea Industry in positioning Ceylon Tea to be the "Preferred beverage" in the global market by the year 2015"

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Mission of Tea Board"Be committed to sustainable development and Promotion of Ceylon Tea, satisfying the needs of Growers, Small holders, Manufacturers, Exporters, and global consumers while ensuring the interests of other Stakeholders"

Sunbird Ceylon (Pvt) LtdTea Export License TC/E/R 1578Tea Packers TC/E/R 1578/1293Approved and issued by Sri Lanka Tea Board

Page 12: SUNBRID CEYLON (PVT) LTD

Findings & Conclusion They have forgotten the Vision and Mission and they have not mention it on their marketing campaign.

Our mission is give our quality products directly to tea lovers.

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How they can improve their communication?

First they should get the readers interest and have to understand the readers view point.

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Tea and HealthNowadays it often seems as if everything we eat or drink is bad for us in some way. Foods once considered healthy and nourishing contain, we are told, ingredients like carbohydrates, sodium and saturated fats which can cause dreadful diseases when consumed frequently or in excess. Every few days we hear, read or see on television news of some medical discovery exposing the harmful effects of yet another favourite food or beverage, now to be banished from the tables of health-conscious folk. The parade of bad news seems to have no end.

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Types of Organic Tea and BenefitsTea is the second most consumed beverage in the world after water and for a lot of people it's a way of life. Researchers say that drinking three or more cups of tea a day is as good for you as drinking plenty of water and may even have extra health benefits.Many conventional tea plantations are converting to organic after seeing the harmful effects of chemical fertilizers and pesticides. The conventional way of growing tea is also non-sustainable. It leads to soil erosion and disease, and the pesticides are a health hazard for the workers who pick the leaves. This conversion is a long term process requiring the planting of forests alongside the tea. This allows the original forest to restore environmental stability so slowly the forest is reverting back to the natural ways of nourishment without adulteration by chemicals. The tea is said to provide a fuller and richer taste, which is healthier for consumption.

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Our Brands

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Our Private Labels

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Our Private Labels

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PromotionsThey can organize overseas promotion with supper market chains and by introducing their own brands etc.

Display posters and promotional material with a message in supermarkets and public places.

Use travel industry promote to the travelers by showing the selected factories (by using hotels, travel agencies).

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Exhibitions and EventsOrganize the exhibitions in foreign countries and aware the people.

Sponsor the events like sports festivals, pageants, film festivals.

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Thank You