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A presentation containing a summary of useful online statistics collated from various sources.
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© Natalie Griffiths Associates 2010 Mobile: +44 07904972864 Web: http://www.nataliegriffithsassociates.co.uk Email: [email protected]
Summary Online
Statistics 2010
Natalie Griffiths Associates
© Natalie Griffiths Associates 2010 Mobile: +44 07904972864 Web: http://www.nataliegriffithsassociates.co.uk Email: [email protected]
Summary Online Statistics: Highlights
60% of the UK population are online
31M adults purchased online within past 12 months; 52%
bought clothes / sports goods
Social networks / blogs accounts for around 23% of all time spent
online in the UK
People are increasingly using their mobiles for internet
access
Online cart abandonment costs retailers an estimated £2.7bn each
year in lost sales
Take up of mobile phone technology is being led by 16 to
24-year-old Internet users
Peak usage time to access the internet appears to be 16.00 to
17.00
Collated from various sources as detailed over the next few pages
© Natalie Griffiths Associates 2010 Mobile: +44 07904972864 Web: http://www.nataliegriffithsassociates.co.uk Email: [email protected]
Summary Online Statistics: Key Statistics
• 38.3 million Adults were found to be Internet users (60% of the population)*– The majority of internet users have an ABC1 profile aged 25 to 64 with a slight bias towards males^– A mature audience is helping to drive online take up with an additional one million people aged 55+ now
online compared to 2009^– 9.2 million Adults have never accessed the internet (small decrease from 2009)*
• 30.1 million Adults accessed the internet every day or almost every day*– 92% of the UK online population now has broadband^– 72% of peak usage time for online users occurs between 16:00-17:00^– Social networks/blogs now account for around 23% of all time spent online in the UK^
• 31 million adults bought or ordered goods or services online within the last 12 months; the most popular products bought online were clothes and sporting goods*
– Note: online cart abandonment costs retailers £2.7bn each year in lost sales, with almost two-thirds of this due to delivery related factors+
• 19.2 million Households were found to have internet connection representing 73 per cent of households.*
– Regionally, London has the highest level of internet access (83%) and the North East the lowest (59%)*– 3G dongles, smartphones, iPads, netbooks and eReaders are driving always-on connectivity^– 45% of people used a mobile device (eg laptop, mobile phone, or palmtop) to access the Internet
wirelessly; 5% increase from 2009.– The adoption of mobile phone technology is being led by 16 to 24-year-old Internet users, with 44 per
cent using a mobile phone to access the Internet.
• 17 million adults used the Internet to watch television or listen to the radio in 2010*
* Source: Office of National Statistics, Published on 27 August 2010:http://www.statistics.gov.uk/cci/nugget.asp?id=8^ Source: UKOM, April 2010: http://www.ukom.uk.net/+ Source: Royal Mail Trends Survey: www.royalmail.com/homeshopping
© Natalie Griffiths Associates 2010 Mobile: +44 07904972864 Web: http://www.nataliegriffithsassociates.co.uk Email: [email protected]
Summary Online Statistics: Demographics
0%
10%
20%
30%
40%
50%
60%
70%
Male
Female
'2-11
'12-1
7
18 -
24
25 -
34
35 -
49
50 -
64 65+
ABC1
C2DE
UK Demographic Reach profile
2 - 1
1
12 -
17
18 -
24
25 -
34
35 -
49
50 -
64
65+ C2DEABC1Male Female
UK Online Demographic Reach Profile
Information sourced from UKOM:
“The Online Media Landscape”
May 2010
Note: majority of internet users are ABC1 and aged 25 – 64 with slight male bias; but a significant increase to the over 65’s is seen in 2010 compared to 2009
www.ukom.uk.net
© Natalie Griffiths Associates 2010 Mobile: +44 07904972864 Web: http://www.nataliegriffithsassociates.co.uk Email: [email protected]
Summary Online Statistics: Online purchases
2010 Purchases over the internet % All % Men % Women
Clothes, sports goods 52 46 57
Films, music 47 48 46
Holiday accommodation (eg hotels) 44 45 44
Household goods (eg furniture, toys) 43 41 45
Books, magazines, newspapers (including e-books) 39 39 40
Other travel arrangements (eg transport tickets, car hire) 36 37 35
Tickets for events 35 35 35
Electronic equipment (including cameras) 25 33 18
Food or groceries 24 20 28
Video games software and upgrades 23 29 18
Share purchases, insurance policies, other financial services 20 24 16
Other computer software and upgrades 18 25 10
Telecommunication services 15 18 11
Computer hardware 13 19 6
e-learning material 6 7 5
Medicine 6 5 6
Other 5 5 4
Extract table from Office of National Statistics Report “Internet Access”
Dated: 27th August 2010 Website: http://www.statistics.gov.uk/pdfdir/iahi0810.pdf
