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gital Magazine Advertisin

Successful Digital Magazine Advertising

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Why and how to include digital magazines in your marketing strategy.

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Page 1: Successful Digital Magazine Advertising

Digital Magazine Advertising

Page 2: Successful Digital Magazine Advertising

POSITIONINGWhere does a digital

edition fit in the media landscape?

Page 3: Successful Digital Magazine Advertising

Digital | Web

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"....a digital magazine is distinguished by six key features: it has a beginning, middle, and end; it is edited and curated (has an editorial alignment, is divided into sections previously established); it has an aesthetic treatment much more appealing than a newspaper...."

- Dora SANTOS SILVA - New University of Lisbon

Page 5: Successful Digital Magazine Advertising

THE NUMBERS

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THE NUMBERS

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THE NUMBERS

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Screen | Print

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“…designed for easy interaction between readers and the magazine, not just designed for one-way content delivery.”

- Josh Gordon, Advertising in Interactive Digital Magazines

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Digital | Print

80%

20%

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50 percent of tablet owners prefer to read news, magazines, and books on screen, rather than on paper.

- Gartner Survey

50% 50%

Page 12: Successful Digital Magazine Advertising

OPTIMIZATIONHow to get the most

from your digital edition advertising

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Click HereFor Solutions

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SPONSORSHIPSSelling the prime real

estate

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INTERACTIVITYCreating easy

interaction between the reader and the advertisement

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VIDEO

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VIDEO

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VIDEO

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VIDEOEntertainEducateExperience

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SLIDESHOWS

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LEAD GEN

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LEAD GENERATIONInformation RequestSurveyQuizContestContent

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MOBILE