Succeeding in Business Networking

Shiraz LatiffChartered Marketer, FCIM (UK), MBA, Dip. M (UK)

Trustee, The Chartered Institute of Marketing, UKDirector, CIM Holdings, UK

Founder/CEO, Hummingbird International, Sri Lanka

Statistics show all of us have a network of at least 200 people

Networking

The key is to foster your network into active RELATIONSHIPS

It’s not about selling; it’s about connecting

Networking Process

Interaction

Network

Relationship

Building Your Network

● Remember – most successful relationships are like plants – they need constant tending to grow.

● It doesn’t happen overnight!

The Circle of Influence

Society & Social Values

Community & Customs

Work Team & Ethics

Family Values & Culture

Individual Values &

Traits

What Molds us to what we are

The Networking Process

Brand Your Self

Personal Style

Create Your USP

Elevator Pitch

Create Your Networks

Social

Professional

Online

Engage

Relate

Involve

Engage

Build Your Brand Identity

Create Your Personal Style/Identity

● Ideological● Visual Impact● Visionary

Adventurous

‘Change’

‘MO’ Bot

Create Your USP

● What do you want to be known for?● Change● Adventure● Unique Identity

Create Your Elevator Pitch

● Describe what you do in 20 seconds or less

● Use it as a tool to promote conversation

Your Elevator Pitch

Good:● I am an attorney who help

keep people out of prison● I save businesses money● I protect small businesses

from being taken advantage of

Bad:● I am an Accountant● I am a Businessman

Your Elevator PitchSample Elevator Speeches

My name is Robert Redford. I help corporations , non-profits and individuals build better relationships to improve bottom line business results. As a principal of consultant, I help clients connect with internal and external audiences via public relations, message development and marketing consulting.

Create Your Networks

● Social● Professional● Online

Social & Professional

Don’t just join – increase your visibility by getting involved Business Networks Professional Organizations Social & Religious Organizations Non-profit boards Industry trade groups Alumni association groups

Online Social Networks

Select the Right Social Media

Build Your Social Network Presence

● Unlimited connections● Unlimited Access● Global Reach● Customized Media● Dynamic Presence

Engage Yourself

● Relate to the interests, domain and points of view of your networks

● Involve Yourself with commitment● Expand links within the network

Thank You

Shiraz LatiffMobile: +94-77-736-1177, +44-77-6094-8759Email: shiraz@hummingbirdinternational.org

Linkedin: shirazlatiffTwitter: @shirazl