mission

• provide rigorous qualitative market & social research

• immediate implementation of findings for branding, design & social media

• deeper insights via advanced academic & third sector training

• quality assurance in a diverse industry

core values

• research should be a catalyst for change > actionable findings

• true commitment to the overall objectives of the client

• balanced research > awareness of positives, negatives & neutrals

• high ethical research standards

why subvista?

• qualitative specialist with technical understanding of research methodology

• expertise in focus groups & qualitative interviewing

• independent advice & senior level thinking at hands on level

• cost-effective services with no large overheads

other services include

• advanced interviewing > depths, semi-structured & structured

• focus group planning & moderation

• qualitative data analysis - patterns, themes, discourse & more…

• transcription

• professional qualitative report writing & graphic design

checklist for clients

• what do you need to research… and why?

• what is the purpose of the research - explore, evaluate, explain, other..?

• who is your target audience?

• do you need to combine qualitative and quantitative strategies?

• how will the new information be used?

Martyn Whitelock MSc Qualitative Methods in Psychology

www.subvista.com websitewww.subvista.wordpress.com resourcesmartyn@subvista.com email