Trevor LonginoHead of Marketing & PR, GOG.com

PR Quest: The Adventure to Make your Game Famous!

Partner companies100+

Unique visitors / month1.7M+

Downloaded games10M+

Countries with paying users190+

GOG.com is the second-largest independent digital game distributor on the marketGOG.com is the largest 100% DRM-free

distributor in the world

YOU are a Public Relations contact for your company

Beginning Your Adventure

You Need 3 Things:

Honesty Creativity Delight

The Shield of Honesty

The Shield of Honesty

●When a Launch Goes Wrong ●What Went Wrong:

●Communication between devs and partners●Communication between devs and community

●What Went Right:●Team Members commitment to GOG.com values●Communication between GOG.com and community

The Shield of Honesty

●When You Don’t Prepare for Change ●What Went Wrong:

●Considering what the change meant to users●Informing users & communicating honestly upfront

●What Went Right:●Commitment to engage community more in discussion

Hey! Listen!

●Tell your fans when things go wrong--or right!

●Communicate Change Clearly

The Sword of Creativity

●A Double-Edged Sword ●What Went Wrong:

●We didn’t know how gamers made use of GOG●Once we were aware of strong reaction, didn’t adjust

●What Went Right:●GOG.com got massive press coverage●Learned a lot about our users & future marketing

The Sword of Creativity

●Doubling Down on Success●What Went Wrong:

●Too Much of a Good Thing●Coordinating Message Across All Media

●What Went Right:●Reputation Shift for Media●Massive coverage & foot traffic

The Sword of Creativity

Hey! Listen!

●Not all creative ideas are great ones

●Be obsessed with being different

The Triforce of Delight

Building Delight into your DNA

The Delight of Free

●50% of free copies given away to new accounts●33% of those new accounts come back to GOG & buy again

Note: You probably can’t give away your game--you’ll go broke.•but what *can* you give away? Walkthroughs, Let’s Plays, demos, etc..

The Delight of Fair

●Charging flat prices worldwide gets around $1 = €1 / £1●More than 10 million downloads coming from every country in the world

The Delight of Love

Hey! Listen!

●Find the unexpected awesome thing and do it

●When you delight people, they trust you and will want to buy the next game you make, too!

5 Things You Can Do Now

Speak Differently +

Encourage Involvement +

Show Excitement! +

Be Visible

Show Humanity+ +

Hey! Listen!

● Honesty: talk like humans to your fans● Creativity: find the better way● Delight: surprise and amazement builds brands

Questions?

Hey! Listen!

● Honesty: talk like humans to your fans● Creativity: find the better way● Delight: surprise and amazement builds brands

Questions?

Hey! Listen!

● Honesty: talk like humans to your fans● Creativity: find the better way● Delight: surprise and amazement builds brands

Questions?

It’s Dangerous to Go Alone!